The Tip Sheet

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issue of : February 2008

In this Issue

 

QUOTE OF THE MONTH

"You know you've read a good book when you turn the last page and feel a little as if you have lost a friend."
—Paul Sweeney

If you have a great quote to share, please send it to tipsheet@plannedtvarts.com. Thanks!

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SPORTS RADIO TOURS - AN ALL-STAR EXPERIENCE

It’s time for you to take the field with the roster of stars PTA SPORTS has recently promoted, including:

Tony Gwynn
Tiki Barber
Dave Winfield		Yogi Berra
Lou Holtz
David Leadbetter       		Ben Roethlisberger
Baseball Prospectus
Darrel Waltrip

Planned Television Arts' championship-caliber team of sports publicists will hit a homerun promoting your next baseball, golf, football, basketball, hockey, auto racing or other sports topic.  From our famous Sports Radio Tour to full-service, multi-media campaigns, PTA SPORTS will take your pitch deep and bring home big-time media for your author or expert.

Some of the heavy-hitters in national print and TV we’ve scored with in recent months include:  Sports Illustrated, HBO’s Real Sports w/ Bryant Gumbel and The Tim McCarver Show.

For quick-turnaround exposure, our Sports Radio Tour is guaranteed to provide a minimum of 18 interviews for your sports figure or author with All-Star regional sports stations such as WIP (Philly), KTCK (Dallas), KNBR (San Francisco) and WFNZ (Charlotte).

PTA SPORTS can also take your sports figure to the big leagues with nationally syndicated shows like:

"The Jim Rome Show"
NPR's "Only a Game"
"The Tony Bruno Show"		"ESPN's "Mike & Mike in the Morning"
“The Dave Smith Show”
“JT the Brick"

Remember, it’s never too early to discuss publicity options for your next campaign – after all, there’s no off-season in the media!

Contact: Jared Sharpe @ 570-547-6336 or sharpej@plannedtvarts.com.

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PITCH IDEAS

Looking for an event to anchor your pitch idea? Some of these ideas just might translate into a Morning Drive, a Satellite TV Tour, or a road tour topic:

March 2008

Business:

  • Employee Spirit Month
  • 11th – Organize Your Home Office Day

Health:

  • National Chronic Fatigue Syndrome Month
  • National Nutrition Month
  • 3rd - 9th – National Sleep Awareness Week
  • 25th – American Diabetes Association Alert Day

Sports:

  • 5th - 8th – National Collegiate Men's and Women's Skiing Championships
  • 6th - 8th – NAIA Men's and Women's Indoor Track and Field National Championships
  • 18th – March Madness - NCAA Division I Men's Basketball Championships Begin

Holidays:

  • 17th – St. Patrick's Day
  • 23rd – Easter Sunday

General Interest:

  • National Small Press Month
  • National Women's History Month
  • 1st – Do Something Positive Day
  • 3rd – National Read Across America Day
  • 21st – First Round the World Balloon Flight (1999)
  • 23rd - 29th – National Cleaning Week

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TIPS FROM THE TOP

Checklist for Interviewing Agents

We are celebrating our 45th anniversary!  In honor of reaching this milestone, we are pleased to offer 45 free book publicity tips.  You'll find what you need to know about getting your book published, promoted, and distributed.

Download them for free at our website: www.plannedtelevisionarts.com/celebrates_45_years.html

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PUBLISHING NEWS

BOOK EXPO AMERICA: May 29th – June 1st in Los Angeles

Where the world gathers to get a great READ on the industry.  BookExpo America combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building.  For more information, please go to: www.bookexpoamerica.com

MEGA BOOK MARKETING UNIVERSITY:  Feb. 29, Mar 1-2 in Los Angeles

Now You Can Get Your Very Own Roadmap to Book Marketing Success and Finally Become a Best Selling Author!  At Mega, the world's top expert authors, publishers, and literary agents will be together in one location, with one common purpose to discover the next great author.  Rick Frishman will be speaking and is bringing 15 agents, editors and publishers for you to meet!

For more information, please go to: http://www.markvictorhansen.com/cmd.php?af=115423&p=1

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