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The Tip Sheet
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issue of : September 2007
- QUOTE OF THE MONTH
- PTA FOCUSES ON HEALTH - Health
- PTA'S FREE TELESEMINARS - Literary Agents, Life-Coaching and Entrepreneurs
- SURFIN' - A Source for Websites
- WHAT HAVE WE DONE FOR YOU LATELY? - Dates for planning your publicity
- LOOK WHAT'S COMING UP!!! - PTA's Top Recent Bookings - USA Today, Health Radio Network and www.huffingtonpost.com
- TIPS FROM THE TOP - Our Monthly Advice Column
QUOTE OF THE MONTH
"Even if you are on the right track, you'll get run over if you just sit there."
—Will Rogers
If you have a great quote to share, please send it to tipsheet@plannedtvarts.com.
Thanks!
PTA FOCUSES ON HEALTH
Over the years and the course of many healthcare campaigns, PTA has developed strong relationships with the health media. We have staff that specializes in all aspects of healthcare, ranging from personal health, latest diet, and pharmaceutical awareness campaigns to corporate branding for major healthcare companies such as the Cleveland Clinic and Castle Connolly Medical, Ltd. (America's Top Doctors). Some of our recent health campaigns include:
- George Halvorson, CEO of Kaiser Permanente and author of Health Care Reform Now! (Jossey Bass)
- French Women Don't Get Fat by Mirielle Guiliano
- The South Beach Diet Cookbook
- Breast Cancer and Pregnancy Study from MD Anderson
All of our hard work has culminated in hits in:
| Ladies Home Journal Fitness Magazine My Family Doctor e-diets.com Accent on Health Washington Post | USA Today Wall Street Journal Health Blog Hallmark Channel Sirius Satellite Radio Health Radio Network |
Please contact David Hahn @ 212-583-5845 or hahnd@plannedtvarts.com.
PTA'S FREE TELESEMINARS
Upcoming TeleSeminars
Free Teleseminar September 19th, 8-9pm EST
Ken Foster is the best-selling author of Ask and You Will Succeed and for the last 6 years has served as CEO of Shared Vision Network, where he has grown the company from 100 members to over 14,000 customers in 72 countries. He is considered by many to be the expert voice of entrepreneurship, in the field of relationship based membership businesses. Over the last two years Ken has interviewed over 100 of his Millionaire friends and has developed the simple formulas for predictable success in business and in life.
Ken will talk about why business owners struggle or fail and give you point-by-point solutions to help you succeed. He will also share with you the results of interviewing over 100 of his "Abundant Millionaires" friends and discuss how to apply what he has learned into your business and life, and finally Ken will introduce to you a training program that will be a good fit for a number of you on the call today. Ken will show listeners:
- How to profit from the mistakes most entrepreneurs make
- The 8 core principals the wealthy use daily to make money
- Synergistic ways to leverage your time, energy and connections to make your business more profitable
- Free your self up from the things you don't like to do
- How to open an avalanche of new prosperity in all areas of your life
Free Teleseminar October 3rd, 8-9pm EST
Tommy Newberry is the founder and head coach of "The 1% Club", an organization dedicated to helping entrepreneurs and their families maximize their full potential. As a pioneer in the life-coaching field since 1991, he has equipped business leaders in over 30 different industries to work less, earn more and enjoy greater satisfaction with the right accomplishments. Tommy is the author of The 4:8 Principle, Success Is Not An Accident, 366 Days of Wisdom and Inspiration as well as numerous audio programs including the best-selling "virtual coaching" series Success Is Not an Accident: Secrets of the Top 1%. Known for his blunt, highly practical and no-nonsense coaching style, Tommy has earned the title of America's Success Coach®. His passion for developing the whole person is clearly evident throughout his live workshops, keynote presentations, books and audio courses. Tommy's annual Couples Planning Retreat takes world-class planning tools into the family realm allowing husband and wife to design a more balanced, simplified and enriching life together.
An avid goal setter, Tommy has earned certification as an Emergency Medical Technician and PADI Rescue Diver as well as a black belt in the Korean martial art of Choi Kwang Do.
To participate: Please call 712-338-8100. Then press in the code: 222089#.
Past Teleseminars:
Remember, our TeleSeminars are free (excluding your call cost). If you missed our last TeleSeminar you can dial the replay line at 507-726-3837 (Press the # sign after you dial in) or go to our website at www.plannedtvarts.com. We have about 55 hours of great information for you!
SURFIN'
If you are currently somewhere between the ages of six and sixty, there is a good chance one of the first books that you could read to yourself was written by Theodor Geisel. Now while you may not recognize that name, you probably do recognize the name Dr. Seuss. Whether it was Green Eggs and Ham, The Cat in the Hat or Horton The Elephant, these books have endured and will probably never be out of print. Parents or grandparents who love the characters and want to continue their young ones interest in the joys of Seuss, will find interactive games for children and background on the life and times of America's most famous children's author on the Seuss web site at http://www.seussville.com/.
For crime book buffs or those looking to place a story about an upcoming title, there is the online Crime Magazine, http://crimemagazine.com/index.html. Devoted to crime, Crime Magazine covers Corruption, Innocence cases, Prisons, Celebrity Crimes and dozens of other related subjects in depth. For information on the "crime of the century" (not only OJ) and there seems to be many including - The Lindbergh baby kidnapping; The Harry Thaw - Stanford White murder case; The Black Dahlia; Leopold and Loeb; the JFK assassination, the Watergate break-ins, there is a great deal of information available to be found here.
Looking to research a charity or non-profit? There is the Tax Exempt & Nonprofit Organization Information Center http://www.taxexemptworld.com. There you can look up organizations by name, state, city, zip code and get detailed information on local organizations. Within those lists are direct links and financial information on every registered non-profit.
WHAT HAVE WE DONE FOR YOU LATELY?
Here's a sampling of our latest bookings.
Larry King Live
For George Halvorson, CEO of Kaiser Permanente and author of Health Care Reform Now! (Jossey Bass), PTA DC and PTA NYC combined forces to book:
- USA Today
- Time Magazine Editorial Board meeting
- Wall Street Journal Health Blog
- Minneapolis Star Tribune
- Crain's Business Chicago
- Reuters
- www.huffingtonpost.com
- www.politico.com
- www.wonkette.com
- www.sciam.com (The Scientific American)
- Air America Radio "The Thom Hartmann Program"
For Nancy Pearce, a medical social worker and author of Inside Alzheimer's (Forrason Press), PTA conducted a long format, radio tour including:
- Health Radio Network (National)
- ABC Radio/Radio Disney (National)
- United News & Information (National)
- WBZ-AM (Boston)
For Doug Andrew, author of The Last Chance Millionaire (Warner Business Books) PTA conducted a road tour as part of a larger campaign and booked:
- WGN-TV (Chicago) - WGN Morning News on the CW affiliate
- KCTS-TV (Seattle) - About the Money on the PBS affiliate
- Lifestyle Talk Radio Network (National)
For Russell Cleveland, author of Finding Midas:Investing in Entrepreneurial CEOs with the Golden Touch (Greenleaf), we booked:
- NYTimes.com
- CNNMoney.com
- Fort Worth Star Telegram
- Yahoo! Canada Finance
- Investor's Business Daily
- Dallas CEO
For Kevin Eikenberry, author of Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time (Jossey Bass) PTA Business booked:
- 800 CEO READ
- Forbes.com
- Manager's Intelligence Report
LOOK WHAT'S COMING UP!!!
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
| October 2007 | |
| National Breast Cancer Awareness Month | |
| National Disability Employment Awareness Month | |
| Gay and Lesbian History Month | |
| 1th | The Model T was first introduced by Henry Ford (1908) |
| 1th | The Honeymooner's Debuted (1955) |
| 1th | Johnny Carson replaces Perry Como on The Tonight Show (1962) |
| 1th | Disneyworld Opens (1971) |
| 1th | Robert Redford appears on the cover of Ladies Home Journal - the first man ever to appear on the cover solo in the magazine's 97 year history (1980) |
| 8th | Columbus Day |
| 14th | National Children's Day |
| 16th | Bosses' Day |
| 18th | Reggie Jackson hit's three home runs on three consecutive swings setting a record (1977) |
| 28th | The Statue of Liberty, a gift from France designed by Auguste Bartholdi, was dedicated by President Grover Cleveland (1886) |
| 28th | Mother-In-Law's Day |
TIPS FROM THE TOP
When a publisher makes an initial offer, negotiations begin. Agents are usually experienced and savvy negotiators. They usually know the current market, the price similar books have brought and what the house will pay. Since their income is contingent on the amounts their clients receive, agents can usually be relied on to work diligently for the best possible deal.
Agents also understand publishing contracts. They know which clauses are boilerplate and cannot be changed and which can be changed and to what degree. As seasoned negotiators, agents usually have developed an instinct for when they should give, when they should stand firm and how hard they should push. Conflicts of interest can arise if agents have other deals pending or longstanding relationships with a publisher. In these cases, trade-offs and compromises are not unheard of, and the interests of one client may be compromised for the benefit of another client or of the agent.
When all parties agree on the contract terms, the publisher drafts and submits a contract to the agent for review. Before sending out contracts, some publishers send out memorandums of agreement or understanding that clarify the terms that were agreed on. Memos may also be sent when the terms are complex or unusual. Occasionally, subsequent negotiations may be required to clarify misunderstandings or issues that were not fully addressed. When full agreement is reached, agents have their clients sign the contract. They then submit the executed contracts to the publisher and wait for the first advance payment, which is usually payable on the signing of the contract. When the advance money comes in, they deposit the check in a trust account, take their cut, and disburse the client's share by check.
An excerpt from the National Bestseller Author 101: Bestelling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman with Mark Steisel
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