The Tip Sheet

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issue of : April 2007

In this Issue

 

QUOTE OF THE MONTH

"Some books are undeservedly forgotten; none are undeservedly remembered."

—W. H. Auden

If you have a great quote to share, please send it to tipsheet@plannedtvarts.com.
Thanks!

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PTA POLITICS

Planned TV Arts Politics Division is based in Washington, DC. We may be the only non-partisan group in town. The division creates media relations campaigns including radio, TV and print for some of the biggest and brightest political names to spread key messages and target audiences in new and unique ways. We have coordinated press conferences and done in-depth media training for our clients.

We've worked throughout the political spectrum with everyone from James Carville to Senator John McCain. Our current list includes:

  • Douglas E. Schoen, The Power Of The Vote
  • Governor Michael Easley, Look Out College Here I Come!
  • Murray Waas, US vs Lewis Libby
  • Dan Gilgoff, The Jesus Machine


We've produced campaigns on such hot button issues as global warming, smoking, world poverty, education and sprawl hitting the wall. Bookings include: NBC Nightly News, The Today Show, Good Morning America; Larry King Live, FOX News, MSNBC and CNN. Press bookings include: The Washington Post, USA Today, New York Times and USA Today.

For more information please contact
Sandy Trupp at 202-974-5002 or trupps@plannedtvarts.com.

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PTA'S FREE TELESEMINARS

Upcoming TeleSeminars

Free Teleseminar April 18th, 8-9pm EST

PTA President Rick Frishman will interview marketer Alex Mandossian on Virtual Book Tours. Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via "electronic marketing" media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing. http://www.alexmandossian.com/about/

Alex will help you discover how to sell more books ... faster, better, with less human effort ... even after major publishers have turned you down! His time-proven Virtual Book TourTM secrets that can dramatically boost my sales and profits WITHOUT making me spend a single dime more on advertising or promotional costs...

These are the same book-selling strategies you've utilized to repeatedly (and almost effortlessly) generate branding and book sales for world-renowned authors such as Dr. Stephen Covey, Harv Eker, Gay and Katie Hendricks, Joe Vitale, Loral Langemeier, Mark Victor Hansen, Bobbi De Porter, Brian Tracy, Harvey Mackay, Robert Allen, Janet and Chris Attwood, Jack Canfield, Gay and Kathlyn Hendricks, David Bach, Brad Smart, Mireille Guiliano and many others.

He will tell you all about the following:

  • The "ATS Formula" ~ Time-tested, 2,437 year-old methodology proven to win more book sales & even if you have a zero ad budget
  • Technology Dummies Welcome ~ You'll be amazed at what's not necessary to become a best-selling author & putting up a website isn't one of them
  • Repurposing Content ~ You can get $20 for your book, but put that same content into a 3-ring binder and you'll fetch 10 times as much
  • Tested Marketing Tools ~ Getting more done, faster, better and with less effort means having access to Alex's 5 most powerful online tools
  • Outsourcing Strategies ~ Choose to strengthen your strengths, "outsource" your weaknesses & that's the strategy the world's richest billionaires follow
  • List-Building Tactics ~ Learn the 6 most overlooked database-building tools around and how to get access to them at no cost & amazing!

Free Teleseminar April 25th, 8-9pm EST

PTA President Rick Frishman will interview Dr. Judith Briles, the former president of the Colorado Independent Publishers Association. She has published 24 books and has sold numerous rights to 10 countries, all on her own. Her books have lead her to be a spokesperson for Bristol Myers-Squibb, Champion Mortgage, No Nonsense Panty Hose, and Proctor & Gamble.

Dr. Briles will share with you the following:

  • What a Book Shepard is and when you should use one.
  • Why independent publishing is superior to traditional publishing.
  • What the real dollars and sense of publishing is.
  • How to make a living at publishing and speaking.
  • The secrets of pre-selling a book, even before it is written.

Free Teleseminar May 2nd, 8-9pm EST

Stefanie Hartman is a highly sought after Behind the Scenes Marketing Strategist for entrepreneurs, authors, speakers and experts throughout North America, Europe, and Australia. She is the founder of a private club that helps entrepreneurs develop and market their business worldwide, called the www.PrivateJVClub.com She has worked with many high profile speakers and experts including Wendy Robbins and Matt Bacak. Stefanie teaches how to sell your products, generate leads & become recognizable worldwide - all with no money and no customer list. You will learn:

  • How to sell (or pre-sell) your product even if you don't have any customers.
  • How to find people to help you market your product or service.
  • The key strategy to making money quickly on a Product Launch.
  • How Stefanie herself made 2 phone calls and earned $88,000.
  • How to copy one of the most profitable marketing secrets around.
  • What marketing strategy many famous authors use to get their book to best-seller status

Free Teleseminar May 9th, 8-9pm EST

PTA President Rick Frishman will interview Steve Gardner, the owner of FIVE STAR Speakers & Trainers, one of the largest speakers bureaus in the country. He has worked with thousands of speakers and authors over the past 16 years in developing a speaking career.

He will discuss how can you use your book to drive speaking opportunities, revealing to us how to go about:

  • Building a powerful presentation.
  • Building your brand: What questions do you need to answer in order to define it?
  • Developing products - what role do books play in building a successful speaking career?
  • Treating your speaking career like a business, not a hobby.
  • The distribution channels available to create a speaking career.

Free Teleseminar May 15th, 8-9pm EST

PTA President Rick Frishman will interview John Kremer, a publishing expert who has helped thousands of authors and publishers. He will identify the 10 most important things you can do to market your book in today's world.

John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he is the editor of the Book Marketing Tip of the Week newsletter. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-Rom, and Book Marketing Mini-Book series.

John will reveals how to use the:

  • Internet to sell more books.
  • Bookstores to sell more books.
  • Media to sell more books.
  • Resources of your network to sell more books.
  • Creation of your brand to sell more books.

To participate: Please call 712-338-8100. Then press in the code: 222089#.

Past Teleseminars:
Remember, our TeleSeminars are free (excluding your call cost). If you missed our last TeleSeminar you can dial the replay line at 507-726-3837 (Press the # sign after you dial in) to replay them or go to our website at www.plannedtvarts.com to download past TeleSeminars.

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SURFIN'

With spring arriving it is time to brush up on baseball. What is the best web site for historical baseball statistics and records? http://www.baseball-reference.com/ covers every player's and team's vitals completely. So now you can quickly settle that bet that Duffy Dyer did in fact catch more games for the Mets in 1972 than Jerry Grote.

Working on a Christian title and need some background on a story or person in the bible? http://www.christiananswers.net/dictionary/dict-m.html is a bible dictionary / encyclopedia which encompasses over 4,100 articles and definitions, including over 96,000 convenient, cross-reference hyperlinks to the Bible, definitions, meanings of words, and answers from biblical experts. So whether you are searching for clarification on your pitch points or just trying to verify whether that piece of scripture is from Hebrews or Corinthians, "christiananswers" is a good resource.

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WHAT HAVE YOU DONE FOR ME LATELY?

Here's a sampling of our latest bookings.


For Financial Bliss: A Couple's Guide to Merging Money Styles and Building a Rich Life Together by Bambi Holzer (AMACOM), we booked:

  • Associated Press
  • McClatchy News Service
  • Creators Syndicate


For WAL-SMART: What It Really Takes to Profit in a Wal-Mart World by Bill Marquard (McGraw-Hill), we booked these interviews:

  • CNBC's "Power Lunch"
  • First Business TV (nationally syndicated)
  • Jim Blasingame's Small Business Advocate (nationally syndicated radio show)


For Blind Spots (Wiley) we generated the following placements:

  • Dallas Morning News
  • Knoxville News Sentinel
  • St. Louis Post-Dispatch


For 7 Steps to a 720 Credit Score by Philip X. Tirone (Mortgage Capital Advisors) we placed the following articles:

  • NewYorkTimes.com
  • New York Newsday
  • La Opinion

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TIPS FROM THE TOP

The Agenting Process Explained - Part 4 - Proposals

If a query piques an agent's interest, he or she will usually ask the writer to submit a written proposal. They may also contact the writer to ask questions and find out more about the project, or even ask for the entire manuscript, if it's already written. Frequently, the requirements for proposal submissions are posted on agents' Web sites. Some have templates or provide their clients with examples that they want. Most just give general guidelines. If the agent's site doesn't provide sufficient information, you can easily find what you need in a number of books including: Author 101: Bestselling Book Proposals (Adams Media, 2005), How to Write a Book Proposal, by Michael Larsen (Writer's Digest Books, 2004) and The Art of the Book Proposal: From Focused Idea to Finished Proposal, by Eric Maisel, Ph.D. (Jeremy P. Tarcher/Penguin, 2004).

Agents tell us that they seldom receive proposals that don't need help. But agents differ sharply regarding the help they provide. Some agents are editorially intensive; they do hands-on editing and work closely with writers to reshape their proposals until they get them just right. These agents believe that the quality of the proposal reflects upon them, so they work hard to submit only the best proposals to publishers. Other agents will make minor edits to a proposal or suggest structural changes that writers should make. However, they won't do extensive editing or rewriting. If a proposal requires more than minor work, the most they will do is tell the writer what it needs.

Frequently, writers can't make the necessary changes. Even the best writers need editors because it's so difficult for them to objectively analyze their own work. So they need professional writers or editors to fix their proposals. In these situations, some agents will give writers names or recommendations to writing professionals, while others will not. In fact, many agents will not edit, rewrite, critique, or even tell writers why they rejected their proposals. A number of the agents we interviewed had editorial and publishing backgrounds and regretted that the demands on their time made it impossible for them to be more editorially involved.


An excerpt from the National Bestseller Author 101: Bestelling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman with Mark Steisel

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LOOK WHAT'S COMING UP!!!

These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:

June 2007
Gay and Lesbian Pride Month
May 27th - June 10thFrench Open (Tennis)
June 25th - July 8thWIMBLEDON (Tennis)
1stCNN Debuted (1980)
4th - 6thAnniversary of the Battle of Midway (1942)
6thD-Day Anniversary (1944)
9thBelmont Stakes
11thAmerican Idol Premier (2002)
11th - 15thNational Little League Baseball Week
12thAnniversary of BASEBALLS FIRST PERFECT GAME (1880)
14th - 17thUS Open Golf
15thEMMY'S
17thFATHER'S DAY
21stSummer Begins

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UPCOMING PUBLISHING EVENTS

BOOK EXPO AMERICA 2007
MAY 31st - JUNE 3rd, 2007 in New York, NY

BookExpo America (BEA) combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building. The excitement of BEA fuels the passion for books and sparks new ideas for publishers, booksellers, librarians and rights professionals from around the world. There will be titles and products from over 2,000 exhibiting companies from around the world and over 600 authors at the world's largest autograph signing program. BookExpo America 2007 will take place at the Jacob Javits Center in New York City on the following dates:

  • Writer's Conference - Wed, May 30
  • Educational Program - Thur, May 31 to Sun, June 3
  • Exhibition Halls - Fri, June 1 to Sun, June 3
  • International Rights Center - Fri, June 1 to Sun, June 3

For more information go to: www.bookexpoamerica.com

MEGA BOOK MARKETING UNIVERSITY
MAY 31st, 2007 in New York, NY

A Special Invitation for Book Expo America 2007 Attendees ...Attend This Special Book Marketing Crash Course ... and Discover the Truth About What You Really Need to Do to Become a World-Famous, Multi-Millionaire, Best-Selling Author.

Mega Book New York will give you access to six of the publishing industry's superstars - Larry Kirschbaum, Alex Mandossian, Brendon Burchard, Rick Frishman, and Tom Antion - the best-selling authors and top book marketing strategists who sell millions of dollars worth of books and information products for themselves and their clients each year.

And now they're ready to share their proven book marketing blueprints with you. Here's a small sample of the powerful ideas, useful information, and cutting-edge innovations you'll discover during our information-packed day together.

Book Expo America is the co-sponsor of this event with Mark Victor Hansen and Rick Frishman.

For more information go to: www.megabookny.com

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