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The Tip Sheet
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issue of : June 2006
- QUOTE OF THE MONTH
- PTA Featured Service: PODCASTS - Podcasts
- PTA'S FREE TELESEMINARS
- SURFIN' - A Source for Websites
- TIPS FROM THE TOP - Our Monthly Advice Column
- LOOK WHAT'S COMING UP!!! - Events You Have To Know About
QUOTE OF THE MONTH
"Say all you have to say in the fewest possible words,
or your reader will be sure to skip them;
and in the plainest possible words or he will certainly misunderstand them."
—John Ruskin
If you've got a great quote you want to share, send it to kohand@plannedtvarts.com. Many thanks!
PTA Featured Service: PODCASTS
PTA is pleased to offer Podcasts as the newest weapon in our publicity arsenal. Within three weeks of utilizing PTA's Podcast Campaign, your client's audio interview will be available on scores of Web sites, including iTunes, Yahoo Podcasts, Podcasts.com, SuccessTALK.com, and many other podcast domains. It is estimated that 50 million people regularly listen to podcasts on their iPod, MP3 player, PDA, or cell phone. We provide a complete podcasting solution with the fast turnaround that most authors and publishers deserve.
For more information, please contact: Brian Feinblum, 212-583-2718, feinblumb@plannedtvarts.com.
PTA'S FREE TELESEMINARS
Upcoming TeleSeminars (Please note the new time):
Remember, our TeleSeminars are free (excluding your call cost). If you missed our last TeleSeminar with Rebecca Morgan, who discussed how to: "Make Money in Your Jammies: Creating 'Non-Airplane Income' to Generate More Stay-At-Home Revenue," or Lisa Berkowitz, Executive Editor at Meredith Publications, you can dial the replay line at 507-726-3837 (Press the # sign after you dial in) to replay them or go to our website at www.plannedtvarts.com to download past TeleSeminars.
- July 5th from 8:00-9:00pm ET
Ellen Ratner, the head of Talkers Magazine, will give the scoop on the radio industry, how it works and how you can utilize it to promote your book - July 19th from 8:00-9:00pm ET
Allan Hunkin, president of Podcast Business Consulting, will discuss what podcasts are, how they work, what they can do for you, and why they will enhance your media campaigns. - August 2nd from 8:00-9:00pm ET
Jerry Simmons, who founded WritersReaders.com, will discuss what writers need to know about publishing, including what goes on behind the scenes, what agents really do, how editors really work, and why distribution is key.
Here's how to participate:
Call 580-474-3600, then press in the code: 222089#.
SURFIN'
You're looking for the just the right quotation and coming up blank? Because there are thousands of websites that have quotations and you want to get it right, a trusty source is Bartleby. Besides having accurate quotations from famous and profound thinkers, they also have a dictionary, poems and biographies, along with all the text of Shakespeare's plays and sonnets.
It's been 36 years since the Beatles, recorded together, but that doesn't stop new generations of people from listening to or discovering the Beatles. For those who cannot get enough Beatles music there is Beatlesarama.com, which asks for donations but is essentially a free website that streams the Beatles; John, Paul, George and Ringo solo efforts, and Beatlesque music (music in the style of the Beatles; e.g. Dave Clark Five; Badfinger etc.) 24/7.
Dastardly & Muttley, Magilla Gorilla, Woody Woodpecker, The Simpsons, Bullwinkle & Rocky - your favorite cartoons and then some are provided an in-depth, detailed look at The Big Cartoon Database. The website has episode guides, credits, crew lists and tons of information about literally thousands of cartoons. You'll discover a vast treasure trove of cartoon history. Useful for settling a bet on who voiced or drew a specific character or what exactly was the plotline.
TIPS FROM THE TOP
Find Your Uniqueness and Capitalize on It
Each of us is unique. Even those of us who do the same things go about them differently. Look at yourself and identify how you differ from the norm. Take inventory. Find out what's unique about you and what special ingredients distinguish you and your product or service from the crowd. Then come up with clever, interesting, and unusual ways to tell the world about it.
To identify your unique characteristics: Discard all your preconceptions about who you are, they're probably invalid.
Zero in on your uniqueness by asking yourself what about you do people find intriguing? What do they want to know? What questions do they ask? After you've identified both your own and your business's uniqueness, get creative. Find a hook, a link or a device to capitalize on that specialness, something that will capture the media's interest.
Remember though, that reporters care only about items that will benefit their audiences. What you're promoting may be inventive. It may even be groundbreaking or earth shattering, but if it doesn't relate to their audience, they won't give it any play. Reporters want to tell their audience that you can help them because you do have something unique.
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
LOOK WHAT'S COMING UP!!!
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
| September 2006 | |
| National Ovarian Cancer Awareness Month | |
| Be Kind To Editors & Writers Month | |
| 1st | Titanic Discovered Anniversary (1985) |
| 1st | Gloria Estefan and Dr. Phil McGraw's Birthdays (1950) |
| 1st | World War II: Germany Invades Poland (1939) |
| 2nd | V-J Day (1945, Victory over Japan) |
| 3rd-4th | Jerry Lewis Muscular Dystrophy Association Telethon |
| 5th | "The MacNeil-Lehrer Newshour" Premiered (1983) |
| 6th | First Radio Broadcast of a Prizefight (1920, Jack Dempsey knocked out Billy Miske) |
| 7th | Google was founded (1998) |
| 7th | Lunar Eclipse |
| 8th | Oprah Winfrey Show Premiere (1986) |
| 10th | Grandparent's Day |
| 15th | USA TODAY First Published (1982) |
| 22nd | Rosh Hashanah Begins |
| 22nd-24th | Ryder Cup Matches (Golf) |
| 23rd | First Day of Autumn |
| 29th-Oct.15th | New York Film Festival |
| 30th | Babe Ruth sets Home Run Record (1927) |