The Tip Sheet

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issue of : May 2006

In this Issue

 

QUOTE OF THE MONTH

"Man is the only animal that has the intelligence to keep a written record of his history, yet is not smart enough to learn from it."

—Carl Jung

If you've got a great quote you want to share, send it to kohand@plannedtvarts.com. Many thanks!

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Featured Service: All New: 11-11 Hybrid SMT/MDRT

PTA has combined its two most popular and successful services into one! We're pleased to introduce the launch of the 11-11 Hybrid SMT/MDRT. It's part television, part radio. Whereas we guarantee at least a schedule of 15 interviews for the Satellite TV Tour (typically get 18-20) or 18 local interviews (typically get 20) for the Morning Drive Radio Tour, the Hybrid Tour allows you to get the best of both worlds. We will garner 11 local TV interviews from across the nation and 11 radio interviews in major markets or targeted cities, totaling 22 interviews.

It's a great way to mix media and to schedule it all in a single day. It especially works well if your topic is somewhat commercial, in which case a full Satellite TV Tour would be challenging. Ideally, we need 4-5 weeks lead time to schedule the tour but we can accommodate your scheduling needs.

For more information, please contact: Brian Feinblum, 212-583-2718, feinblumb@plannedtvarts.com.

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PTA'S FREE TELESEMINARS

Upcoming TeleSeminars (Please note the new time):

Remember, our TeleSeminars are free (excluding your call cost). If you missed our last TeleSeminar with Grace Freedson, a literary agent and book packager, or Gary Krebs, an 18-year veteran of the publishing industry, you can dial the replay line at 507-726-3837 (Press the # sign after you dial in) to replay them or go to our website at www.plannedtvarts.com to download past TeleSeminars.

  • June 8th from 8:00-9:00pm ET
    PTA President Rick Frishman will interview Ellen Violette, The eBook Coach and the creator of the Quick-Start 3-Day eBook Authoring Workshop -- a one-of-a-kind PROVEN authoring program that is turning people into successful authors in 72 hours or less! She's also the creator of eBook Profit Marketing Secrets: 10 Easy-to-Follow Lessons to Building a Successful Internet Business From the Ground Up. And she coaches and mentors individual clients as well. She will discuss everything you need to know about e-books.
  • June 21st from 8:00-9:00pm ET
    PTA President Rick Frishman will interview Jerry Simmons, who founded www.WritersReaders.com. He will discuss what writers need to know about publishing. He will discuss what goes on behind the scenes in publishing, what agents really do, how editors really work, why distribution is key, and provides marketing tips for writers and in particular, small publishers.
  • July 5th from 8:00-9:00pm ET
    PTA President Rick Frishman will interview Ellen Ratner, the head of Talkers Magazine. She will give us the scoop on the radio industry and how it works and how you can utilize it to promote your book.
  • July 19th from 8:00-9:00pm ET
    PTA President Rick Frishman will interview Allan Hunkin, president of Podcast.Biz Consulting. He is PTA's new strategic partner for conducting podcasts to give your authors more exposure to potential consumers. He will discuss what podcaats are, how they work, what they can do for you, and why they will enhance your media campaigns.

Here's how to participate:
Call 580-474-3600, then press in the code: 222089#.

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SURFIN'

How can you sell your literary material to Hollywood? Easy question, the answer is... well there is no easy answer but Hollywoodlitsales has been helping writers for almost ten years navigate this confusing process. The website has tons of links, advice and practical tools to guide you through the labyrinth of the Hollywood Jungle.

We've all read news stories about minimum wage laws, the tax code debacle, the cure for racism; and immigration quotas. But you have probably not read about them in Capitalism Magazine which is an online magazine providing articles from a pro-capitalist, laissez-faire, pro-individual rights perspective. Normally these topics are presented in your daily newspaper or national news magazines in a mundane sort of way. For a different view on compelling topics, check out their website for provocative arguments on the issues of the day.

So you know a psychic or someone who can move objects with their mind? Then you should let them know about the $1 million Paranormal Challenge prize to anyone who can show, under proper observing conditions, evidence of any paranormal, supernatural, or occult power or event. The famous magician, author and skeptic, James Randi has an educational foundation that has had many people attempt to claim the prize, but (not surprisingly) no one has been able to. Randi is best known as the world's most tireless investigator and demystifier of paranormal and pseudoscientific claims. Randi has pursued "psychic" spoonbenders, exposed the dirty tricks of faith healers, investigated homeopathic water "with a memory," and generally been a thorn in the sides of those who try to pull the wool over the public's eyes in the name of the supernatural. To see how to claim the prize visit his website and check out the news in flim-flammery, deception and other popular nonsense.

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WHAT HAVE YOU DONE FOR ME LATELY?

Here's a sampling of our latest bookings.


A Teachable Faith by Jennifer Sands (The Olive Press)

  • The Hour of Power with Dr. Schuller
  • Aspiring Women - Total Living Network
  • Frank Pastore Show - KKLA-FM (Los Angeles - Salem Radio Network)
  • Janet Parshall's America (Salem Radio Network)
  • The Sun


Master Your Money Type by Jordan Goodman (Warner Books, Jan. '06)

  • The Daily Buzz (nationally syndicated morning TV show)


ScreamFree Parenting by Hal Runkel (Oakmont Publishing)

  • The WB National Morning Show

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TIPS FROM THE TOP

An excerpt from Steven Schragis and Rick Frishman's new book, 10 CLOWNS DON'T MAKE A CIRCUS: and 249 other Critical Management Success Strategies. (Donald Trump loves it!)

Rule 34: Leave a paper trail

If you've ever heard of the acronym "CYA," then you know one good reason for this rule. Keeping meticulous records about who did what when isn't just critical information to have on hand if and when you are ever "called on the carpet" to explain or defend yourself. It also gives you the insurance of being able to recollect past actions and decisions without having to exclusively rely on your memory.

WHAT IT MEANS: What happened at the last meeting or in your project update discussion last night might be fresh in your mind this morning, but it won't be three months or three years from now. If there's no written record, there is no evidence - and it becomes a matter - often an impossible to prove matter - of "he said, she said." Everything you do, say, or agree to in business is on the record in a certain sense. By documenting as much as possible, you are effectively ensuring that this record stays clear and secure.

ACTION PLAN: Get into the habit of taking notes of what happens - during meetings, phone calls, and even less formal situations. Learning how to use a PC-based notes or PDA program is worth the effort, as it makes your notes retrievable by date, names, project name, or keywords.

EVEN BETTER: Review these notes on a regular basis. They can help you prepare for meetings, future customer calls, future projects, performance reviews (yours and your reports). As a rule of thumb, if anything is said, done or decided upon that you consider significant, it's worth writing down. Emails that are relevant to this rule can easily be copy and pasted into whatever notes or contact management system you prefer.

Amazon link for the book: http://www.amazon.com/gp/product/1593375557/sr=8-5/qid=1144955592/ref=sr_1_5/103-8573717-9671850?%5Fencoding=UTF8

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LOOK WHAT'S COMING UP!!!

These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:

August 2006
August 28th-Sept. 10thUS Open Tennis Championship
August 14th - 20thPGA Championship (Golf)
1stAir Force Day
1stJerry Garcia's Birthday (1942)
3rdColumbus sets sails for the New World (1492)
4thCoast Guard Day
6thFriendship Day
9thAtomic Bomb Dropped on Nagasaki (1945)
19thNational Aviation Day
26thWomen's Equality Day
September 2006
National Ovarian Cancer Awareness Month
Be Kind To Editors & Writers Month
1stTitanic Discovered Anniversary (1985)
1stGloria Estefan and Dr. Phil McGraw's Birthdays (1950)
1stWorld War II: Germany Invades Poland (1939)
2ndV-J Day (1945, Victory over Japan)
3rd-4thJerry Lewis Muscular Dystrophy Association Telethon
5th"The MacNeil-Lehrer Newshour" Premiered (1983)
6thFirst Radio Broadcast of a Prizefight (1920, Jack Dempsey knocked out Billy Miske)
7thGoogle was founded (1998)
7thLunar Eclipse
8thOprah Winfrey Show Premiere (1986)
10thGrandparent's Day
15thUSA TODAY First Published (1982)
22ndRosh Hashanah Begins
22nd-24thRyder Cup Matches (Golf)
23rdFirst Day of Autumn
29th-Oct.15thNew York Film Festival
30thBabe Ruth sets Home Run Record (1927)

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UPCOMING PUBLISHING SEMINARS

AUTHOR 101 UNIVERSITY - A CRASH COURSE IN PUBLISHING SUCCESS - DC
MAY 18, 2006 (ONE DAY PRIOR TO BEA) - 8:00a.m. - 6p.m. EST

Are you curious about what publishers like Adams Media, Harper Collins, Wiley, Random House and Simon & Schuster are looking for? What is the best way to get your manuscript read when you're an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You'll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and debate various approaches to common marketing and publishing challenges. Get your seat early for this can't-be-missed panel discussion. Fourteen speakers, including: Rick Frishman.

To Register: Visit www.author101university.com.

BOOKEXPO AMERICA (BEA) - MAYCH 19-21, 2006 IN WAHINGTON DC

BookExpo America (BEA) combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building. The excitement of BEA fuels the passion for books and sparks new ideas for publishers, booksellers, librarians, educators, and rights professionals from around the world.

To Register: Visit www.bookexpoamerica.com.

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