| about PTA | specialties | best sellers | clients | services/capabilities | testimonials | the tip sheet | the team | links |
The Tip Sheet
‹‹ Previous Tipsheet | Index | Next Tipsheet ››
issue of : February 2006
- QUOTATION OF THE MONTH
- Satellite TV TOURS
- PTA'S FREE TELESEMINARS - Growing a Blackberry & Write, propose, and publish.
- AUTHOR 101 CONTEST
- SURFIN' - A Source for Websites
- WHAT HAVE YOU DONE FOR ME LATELY?
- TIPS FROM THE TOP - Our Monthly Advice Column
- LOOK WHAT'S COMING UP!!! - A Calendar of Upcoming Events
- UPCOMING PUBLISHING SEMINARS
QUOTATION OF THE MONTH
"You miss 100% of the shots you don't take."
—Wayne Gretzky, National Hockey League
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
Satellite TV TOURS
Our Satellite Television Tour (STV) is the television equivalent of the Morning Drive Radio Tour. Beaming your author/spokesperson to 15-18 top local television stations combines great outreach with great convenience. Although your author/spokesperson does have to leave their house and go to our studios, they still don't have to travel to each city!
Satellite TV Tours offer superior exposure for important issues and ensure that your message will be aligned with the most urgent news of the day. During one morning from 6:30-9:30am eastern, we will arrange 15-18 back-to-back news interviews with local TV stations across the country via satellite. PTA lands shows which lead into to national news programs like The Today Show, Good Morning America, The Early Show, and FOX Morning News. Market-leading television stations across America regularly engage PTA for newsmakers. We regularly book with affiliates of NBC, ABC, CBS and Fox. The tour lasts about 3 hours. Interviews typically last 4-6 minutes. Most are live interviews; some are taped. Every hour of the tour, on average, means over a million viewers have seen and heard your message.
For more information, contact: Kristin Clifford at 212-593-5827 or cliffordk@plannedtvarts.com.
PTA'S FREE TELESEMINARS
Upcoming Seminars
- Wednesday, March 1st from 2:00-3:00pm ET
Jeremy Katz, New York Time's Bestselling Author, will discuss "How to Make a Great Book Proposal" and "Secrets to Getting Published."
Here's how to participate:
Call 580-474-3600, then press in the code: 222089#.
Remember, our TeleSminars are free, costing you only the price of the phone call. If you missed our last Teleseminar, you can dial the replay line at 580-431-2837 (Press the # after you dial in) or go to our website www.plannedtvarts.com.
AUTHOR 101 CONTEST
In conjunction with the launch of the Author101 Series by Rick Frishman and Robyn Friedman Spizman, send in your book proposal and win a publishing contract from Adams Media - and up to $20,000 worth of book publicity from Planned Television Arts and The Spizman Agency! Register online and submit your proposal at http://www.author101.com/contest.tpl.
SURFIN'
Most people go to Cooperstown, New York to visit the National Baseball Hall of Fame. But book lovers go there to visit one of the best vintage bookshops in the Northeast. Willis Monie Books at 139 Main Street, just a short walk down the block from the Hall of Fame, is chock full of books on almost every subject (including baseball, obviously) at reasonable prices. If you can't get up to the shop to view their whole stock in person, you can visit Willis Monie Books on the web, where a portion of their books, nearly 70,000, are available online.
What was the most famous case of foul play in Hollywood history? The debate could go on forever, but we can tell you of a fascinating case that today is almost completely forgotten and still officially unsolved. In one of the first real-life Hollywood dramas, in 1922, one of tinseltown's top directors, William Desmond Taylor, was murdered. The story involves the top stars of the day and has been touched upon in many books including Sidney Kirkpatrick's highly entertaining, full treatment of the case, A Cast of Killers (Dutton 1986). But there is a webzine called Taylorology that goes over the case in incredible detail, covering the twists and turns while exploring Hollywood's early celebs and their lives. If you like mysteries, this one is a doozy.
Will you win the lottery? Can anyone predict the future? What about speaking to your dead aunt? For eons, people have sought out to answer the unanswerable, including using the Ouija Board. A famous line by a comedian when he was asked if a Ouija Board really works was "It's made by Parker Brothers, the same people who make Monopoly. What do you think?" For those who wish to explore how a Ouija Board works and the history of all things Ouija; check out the Museum of Talking Boards, which has a history of talking boards, pictures and FAQ's that may keep you more entertained than a Ouija Board itself!
WHAT HAVE YOU DONE FOR ME LATELY?
Here's a sampling of our latest bookings.
The Justice Riders By Chuck Norris (Broadman & Holman)
- Fox & Friends
- Good Day New York
- VH1 Radio
- Entertainment Weekly
- Dallas Morning News
- Charisma Magazine
Sex and the Seasoned Woman By Gail Sheehy (Random House)
- ABC Radio Network
- WOR-AM (New York, NY) "The Joey Reynolds Show"
- WTOP-AM (Washington D.C.) with Evan Haning
Striking Back By Aaron Klein (Random House)
- "The Warren Pierce Show" (Radio Show syndicated to stations in 36 states)
- "Dennis Praeger Show" (Radio Show syndicated to over 50 stations nationwide)
TIPS FROM THE TOP
In Praise of E-Mail: 15 Reasons Why Guerrillas Love E-Mail
1. E-mail is efficient. It's quick, easy to use and conserves time.
2. E-mail gets through. You can reach busy, powerful people who won't ordinarily take or return your phone calls via e-mail.
3. E-mail has become the publicists' most powerful tool. Sending short, gentle reminders helps publicists balance the need to continually follow-up and the danger that in doing so they might alienate important media contacts.
4. E-mail gets right to the point. E-mail etiquette encourages brevity and precision.
5. E-mail allows for Quick, Clear Messages.
6. E-mail can contain links to your website or other sites.
7. E-mail lets you transmit bulky files instantly.
8. E-mail delivers even when unread. When recipients don't read their e-mail, they usually check to see what came in and who sent it. The subject line on e-mail inboxes provides a small space in which you can convey the gist of your message. It keeps you on the recipients' radar, even if they don't open your mail.
9. E-mail eludes electronic fences. E-mail gets past secretaries, answering machines, voice mail.
10. E-mail is a versatile marketing tool. It's ideal for sending newsletters, fliers, and other promotional materials without incurring the costs of printing and mailing.
11. E-mail domain names can promote your business. Invest in a domain name that includes the name of your business.
12. E-mail signature files are the equivalent of letterheads on stationary. Make sure to include your contact information in your signature file.
13. E-mail demonstrates that you're firmly in the 21st century.
14. E-mail shifts the cost and burden from senders to recipient.
15. E-mail has revived the lost art of letter writing.
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
LOOK WHAT'S COMING UP!!!
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
| June 2006 | |
| National Rose Month | |
| Gay and Lesbian Pride Month | |
| May 28th - June 11th | French Open (Tennis) |
| 12th - 18th | National Little League Baseball Week |
| 1st | CNN Debuted (1980) |
| 1st | Superman Debuted (1938) |
| 3rd | Mighty Casey has Struck Out Anniversary (1888) |
| 4th | Tiananmen Square Massacre (1989) |
| 9th | World Cup Soccer Tournament Begins |
| 10th | Belmont Stakes |
| 11th | American Idol TV Premiere (2002) |
| 12th | Baseball's First Perfect Game (1880) |
| 12th | Anne Frank Birthday (1929) |
| 14th | Flag Day |
| 15th - 18th | US Open (Golf) |
| 18th | Father's Day |
| 21st | First Day of Summer |
| July 2006 | |
| June 26th - July 9th | Wimbledon (Tennis) |
| 1st - 23rd | Tour de France |
| 1st | Diana, Princess of Wales Birth Anniversary (1961) |
| 1st | First US Zoo opened (Philadelphia) (1974) |
| 1st | First Scheduled Television Broadcast (NBC) (1941) |
| 4th | Independence Day |
| 5th | The Bikini Debuted (1946) |
| 11th | Major League Baseball All Star Game |
| 23rd | Parent's Day |
| 30th | Paperback Books First Introduced (1935) |
UPCOMING PUBLISHING SEMINARS
MEGA MARKETING MAGIC CONFERENCE - MARCH 3-5, 2006 IN LOS ANGELES
Mark Victor Hansen is flying 10 of the world's greatest marketers and business building experts to Los Angeles, California to reveal their most closely guarded strategies, tactics and ready-to-use marketing systems.
The stellar faculty includes marketing consultant Jay Abraham, business strategist Chet Holmes, top copywriter Joe Sugarman, business growth expert Scott Hallman, Internet marketer Alex Mandossian, Internet strategist Declan Dunn, branding expert Kim Castle, search engine expert Brad Fallon, motivational speaker and special guest Wally Amos (Famous Amos Cookies), and MEGA Marketing Founder Mark Victor Hansen.
MEGA Marketing Magic attendees will receive three solid days of hard-hitting instruction from 10 of America's leading marketing experts, an attendee notebook jam packed with handouts, worksheets and other valuable reference material. The event will also include three networking lunches, surprise bonus sessions conducted by a hand-selected team of marketing vendors, and access to vendors in the Exhibit Hall.
To Register: Visit www.markvictorhansen.com/cmd.php?Clk=1273199.
ICE ESCAPE WRITER'S CONFERENCE - MARCH 17-19, 2006 IN MESA, AZ
For three days stuffed to the max with media, publicity and marketing training, register for the ICE Escape Writer's Conference. The event will include workshops on topics including: Production, Publishing, Obtaining an Agent, as well as ten guest speakers, including Rick Frishman.
To Register: Call 480-236-4314.