The Tip Sheet

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issue of : January 2006

In this Issue

 

QUOTATION OF THE MONTH

"Give me a couple of years, and I'll make that actress an overnight success."

—Samuel Goldwyn, Movie Producer and King of Malapropisms

If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!

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MORNING DRIVE RADIO TOURS

PTA trademarked the Morning Drive Radio TourTM in 1990 and has since conducted thousands of them for satisfied authors of books of every conceivable subject matter.

The tour consists of a guarantee of at least 18 scheduled interviews, which take place over a single morning, using a phone from anywhere in the country -- even out of the country! Interviews are typically ten minutes in length, providing the opportunity to brand your name, promote your book, and get your message across to several million targeted listeners. We strive for the Top 40-50 markets and often include several nationally or regionally syndicated programs. We need about 4-5 weeks advance notice to schedule a tour date, but if the topic is newsy or timely, we can turn the tour around even quicker.

We'll also coach and prep your author so that he or she can maximize the opportunity afforded by the radio tour. All of the interviews will be targeted to reach the most listeners during morning drive time. All stations will be carefully selected based on size of the market, ratings of the show, the format, and the demographics of listeners. Recent tours included a health book by a best-selling author, a career book from a large publisher, a first-time novelist, a self-published author, and a university press book.

Because PTA literally averages more than one tour every day of the week throughout the year, we have developed a terrific network of contacts with radio hosts and producers in every major market across the country and we look forward to utilizing our experience, knowledge, and connections to promote you in 2006!

For more information, please contact: Brian Feinblum @ 212-583-2718 or feinblumb@plannedtvarts.com.

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PTA'S FREE TELESEMINARS

Upcoming Seminars

Here's how to participate:
Call 580-474-3600, then press in the code: 222089#.

Remember, our TeleSminars are free, costing you only the price of the phone call. If you missed our last Teleseminar, you can dial the replay line at 580-431-2837 (Press the # after you dial in) or go to our website www.plannedtvarts.com.

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SURFIN'

Don't have enough books? Need more? Then we've got a site for you - www.booksalefinder.com. Book Sale Finder lists thousands of book sales, book fairs, book auctions, and other book events held throughout the USA and Canada (All searchable by date or state). If you've never gone to a large library sale (also largely featured on the website), let us tell you, it's a great way to find stellar fiction, as well as, rare and collectible books for a fraction of their original cost - while at the same time supporting your local library.

So, have you heard that Jim Morrison, The Doors lead singer, is alive and well, living as a cowboy in the Pacific Northwest? We all get emails and stories that sound a little over the top and that's why we have the Museum of Hoaxes - www.museumofhoaxes.com. The "Museum" chronicles skullduggery from ancient deceptions all the way up to modern schemes, dupes, and dodges that circulate on the Internet. Marvel at the woman who gave birth to rabbits, be astounded by the Swiss spaghetti trees, and shocked by the Bonsai Kittens. Try to decide if you would have fallen for any of the hoaxes. There are even some tests to help you determine just how gullible you really are. Just remember that there's no claim so stupid that someone, somewhere won't believe it!

If you've never seen Paul Scofield's 1967 Academy Award winning portrayal of Sir Thomas More in the 1966 picture "A Man For All Seasons," you're missing a great performance! The film won six Oscar'sÔ including Best Picture and Best Director. More's intellectual genius and endearing wit, as well as his reputation for virtue, made him a much sought after lawyer and diplomat. A deeply religious man with strong humanist views, today's 21st century political and religious leaders could learn a lot from More's writings. The Thomas More Society has a comprehensive website on More's life & achievements available at www.d-holliday.com/tmore/default.htm.

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WHAT HAVE YOU DONE FOR ME LATELY?

Here's a sampling of our latest bookings.

One Phone Call Away by Jeffrey Meshel (Penguin/Portfolio)

  • The Early Show (CBS-TV)
  • Chicago Tribune
  • Hartford Courant
  • New York Post
  • Ft. Worth Star Telegram
  • Houston Chronicle


Don't Know Much About Mythology By Ken Davis (HarperCollins)

  • The O'Reilly Factor (FOX News Channel)
  • CNN Radio


China's Generation Y By Michael Stanat (HOMA & SEKEY BOOKS)

  • Associated Press (ASAP)
  • Houston Chronicle
  • Ft. Worth Star-Telegram
  • World Journal
  • WNYC-AM (New York) - The Brian Lehrer Show
  • WOR-AM (Syndicated) - The Joey Reynolds Show

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Tips From the Top

Building the Best Network

Part 5: Starting Close to Home
In building your network, it usually makes sense to work from the inside out. When possible, build initially upon those who are nearest and dearest to you. Then inch your way toward others who aren't as close. First lay a foundation of those who:

  • Are closest to you and who know you best.
  • Have the best connections.
  • Can provide or bring you closer to your objective.

Close contacts, especially family and dear friends, often have a high stake in your success and will go to greater lengths to link you up with contacts who can help. Often, your near and dear ones will be more willing to go out on a limb for you, contact powerful people, or call in chips that they've obtained in return for past favors. In addition, they might recommend other helpful contacts or strategies.

Be expansive -- define your "nearest and dearest" liberally. Don't look only to your parents, siblings, and close friends. Contact your aunts, uncles, grandparents, distant relatives, in-laws, godparents, and your business associates and members of their families. Explore all connections. Ignore the "removed" with relatives who are "once removed." With, friends, call upon their parents, siblings, relatives, friends, and business associates. Leave no stone unturned.

Remember that your nearest and dearest are:

  1. The easiest and most efficient way to expand your resources.
  2. The smartest place to start networking is with those who love you or owe you.

So whenever possible, begin your networking close to home. Develop a plan, have patience, build a solid foundation, and work from there.

After you've established your local network and have moved to greener pastures, try to retain your connections with your local contacts. Jill says, "Consider your local network base, your bedrock supportive structure. Try to find time to return to meetings of local organizations and to attend local events. Those who helped you on the way up will appreciate and spread the word about your unwavering support."

The above is an excerpt from the National Best-Seller NETWORKING MAGIC by Rick Frishman and Jill Lublin.

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LOOK WHAT'S COMING UP!!!

These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:

May 2006
Get Caught Reading Month
1stMelanoma Monday
1stBatman Debuts in Detective Comics # 27 (1939)
3rd"CBS Evening News" TV Premiere (1948)
4thAudrey Hepburn's Birthday
4thNational Day of Prayer
5thCinco De Mayo
5th-7thBig Ten Men's Gold championship
6thNo Diet Day
6thFirst Presidential Inaugural Ball (1789)
8thWorld Red Cross Day
9thNational Teacher Day
14thMother's Day
16thFirst Academy Awards (1929)
17th-28thCannes Film Festival
19thMalcolm X's Birthday
20thPreakness Stakes
21st-27thWorld Trade Week
29thMemorial Day
31stBrooke Shields & Clint Eastwood's Birthdays
June 2006
Gay & Lesbian Pride Month
National Rose Month
1stChicago Blues Festival
1st & 3rdNCAA Final Men's Four
4thPulitzer Prizes First Awarded
5thRobert F. Kennedy Assassination (1968)
6thD-Day Anniversary (1944)
7thAnna Kournikova & Tom Jones' Birthdays
9thWorld Cup Starts (soccer)
10thBelmont Stakes
11th-17thNational Flag Day
12th"Tear Down This Wall" Speech--US President Ronald Regan
15thRecess at Work Day
15th-18thUS Open Golf Championship
18thFather's Day
20thJaws Film Release Anniversary

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UPCOMING PUBLISHING SEMINARS

MEGA MARKETING MAGIC CONFERENCE - MARCH 3-5, 2006 IN LOS ANGELES

Mark Victor Hansen is flying 10 of the world's greatest marketers and business building experts to Los Angeles, California to reveal their most closely guarded strategies, tactics and ready-to-use marketing systems.

The stellar faculty includes marketing consultant Jay Abraham, business strategist Chet Holmes, top copywriter Joe Sugarman, business growth expert Scott Hallman, Internet marketer Alex Mandossian, Internet strategist Declan Dunn, branding expert Kim Castle, search engine expert Brad Fallon, motivational speaker and special guest Wally Amos (Famous Amos Cookies), and MEGA Marketing Founder Mark Victor Hansen.

MEGA Marketing Magic attendees will receive three solid days of hard-hitting instruction from 10 of America's leading marketing experts, an attendee notebook jam packed with handouts, worksheets and other valuable reference material. The event will also include three networking lunches, surprise bonus sessions conducted by a hand-selected team of marketing vendors, and access to vendors in the Exhibit Hall.

To Register: Visit www.markvictorhansen.com/cmd.php?Clk=1273199.

A STANDING OVATION, A BIG CHECK & AN EXCITING CAREER

There's only one business I can think of that can give you all three - the speaking business.

But the speaking business has to be run like - a business! That's why the vast majority of people who want to be in the prestigious, profitable speaking business don't make it. They fail because they didn't learn the business. One of the most exciting things about the speaking business is that it doesn't take years to learn. Not even months. In fact, you can learn it in just 4 days.

Bill Glazer and Paul Hartunian are going to show you, step-by-step, how to get into and succeed in the speaking business. And they'll do it all in just four days. Bill and Paul are two of the highest paid, most in-demand speakers out There today. You couldn't ask for better people to train you.

You can get full information about the Professional Speaker Training Program at www.speakerstraining.com/training.

To get the full details, sign up and get started on the right path to success in the speaking business.

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