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The Tip Sheet
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issue of : November 2005
- Quotation of the Month
- PTA - New Service Co-Op Radio Tours
- PTA's Upcoming TeleSeminars
- Surfin' - A source for websites: Manuscript Formats, Authorlinks, and Fortean Times
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Building the Best Network
- Look What's Coming Up - A calendar of upcoming events
- Upcoming Publishing Seminars
Quotation of the Month
"Honesty may be the best policy, but it's important to remember that, apparently, by elimination, dishonesty is the second-best policy."
—George Carlin
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA
Take advantage of PTA's latest offering - the Co-op Radio Tour. Based on the same premise as a Co-Op Satellite TV Tour, PTA arranges for an expert spokesperson to promote 3-4 clients in a single Morning Drive Radio Tour, anchored by a theme such as "Heart Throb Gifts for Your Valentine" and "Back-To-School: Be Cool."
- Capitalize on the power of Morning Drive Radio with 18-20 back-to-back radio interviews with leading mainstream radio stations across the country in the top 50 markets, as well as select regionally and nationally syndicated outlets. (Interviews typically last about ten minutes and are mostly live.)
- Reach from 3 - 8 million listeners in one morning.
- Take the opportunity to craft your talking points directly with our expert host.
- Add credibility -- viewers see a third-party expert "selling" your product not you.
- Benefit from PTA's personalized attention and media expertise.
Calendar of Upcoming Co-Op Morning Drive Radio Tours:
- January: It's A New Year and a New You!
- February: Heart Throb Gifts for your Valentine
- March: The Tech Beat: Hottest Gadgets
- April: Spas to Aaahs: Indulgent products for beauty and health
- May: Mother's Day
- June: Dads and Grads
It's best to give PTA at least 4 weeks advance notice of your participation in a tour.
For more information, please contact: Brian Feinblum @ 212-583-2718 or feinblumb@plannedtvarts.com.
PTA's Upcoming TeleSeminars
Did you miss our teleseminar on November 2nd with Daniel Hall, an expert on how to promote your books on cruise ships?
You can call our replay line @ 507-726-3837 to listen to Daniel's tips.
You can also go to our website to download any of our past teleseminars.
Upcoming Seminars
- Wednesday, Novemebr 30th from 2:00-3:00pm ET
Susan Driscoll, the CEO of IUniverse, will speak about one of the fastest and easiest ways to get your book published. - Wednesday, December 14th from 2:00-3:00pm ET
Mark Steisel, master ghostwriter, will speak about the ins and out of ghostwriting.
Here's how to participate:
Please call 580-474-3600
Then press in the code: 222089#.
Remember, our TeleSminars are free, costing you only the price of the phone call. If you missed our last Teleseminar, you can dial the replay line at 580-431-2837 (Press the # after you dial in) or go to our website www.plannedtvarts.com.
Surfin'
What's the right way for a budding author to format a manuscript? While the debate on the nuances will always rage, Kent Brewster's website Speculations.com has a wise & witty sample of manuscript formatting. http://www.speculations.com/format.htm. Speculations is an online resource for writers who wish to break into or increase their presence within the science fiction, fantasy, horror, or "other" speculative fiction genres.
Where are writers' conferences being held? Want to read an interview with that hot new first-time author? http://www.authorlink.com/index.html is the award-winning marketplace where editors and agents buy and sell properties and serious writers get connected with publishing professionals. Many Authorlink pages, such as the current month's news, interviews, and editorial services directory are free. There are also different levels of paid membership to suit your unique needs.
Trying to pick apart the fact from fiction in the Da Vinci Code? How can you create your own UFO pictures? Or better than that, did Alice in Wonderland author, Lewis Carroll really take psychedelic mushrooms? Fortean Times http://www.forteantimes.com is a monthly magazine of news, reviews and research on strange phenomena and experiences, curiosities, prodigies and portents. It was founded in 1973 to continue the work of Charles Fort. Throughout his life, Fort was skeptical about scientific explanations, observing how scientists argued according to their own beliefs rather than the rules of evidence and that inconvenient data was ignored, suppressed, discredited or explained away (which is quite different from explaining a thing). Among this month's features is an interesting profile on a very influential author of science fiction and futuristic literature, H.G. Wells.
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
The 2010 Meltdown by Ed Gordon (Greenwood Publishing)
- New York Times
Total Body Lift By Dr. Dennis J. Hurwitz (MDPUBLISH)
- The Today Show
- Ms. Fitness
- Journal of American Medical Association
The Assassins by Oliver North (Broadman & Holman)
- Fox & Friends
- Associated Press
- Westwood One
Tips From the Top
Building the Best Network
Part 4: Helping
The ideal time to build your network is when you are in a position to help others and you don't need their help. Or as President John F. Kennedy advised, "The time to repair the roof is when the sun is shining." Stephen Burgay, Senior Vice President of Corporate Communications for John Hancock Financial Services, calls this "implicit networking" because you have no agenda. In contrast, "explicit networking is when you have an agenda such as needing a job, wanting to change jobs or being on the move."
Implicit networking builds goodwill and can position you for tomorrow. Help others whenever you can because it might motivate them to assist you when you need help. Usually, you need networking most when you are no longer in a position of power. So give early to build relationships that transcend changes in your circumstances.
Give generously and gladly. Don't just fill expectations - exceed them - exceed them beyond your contact's hopes. Don't brag or broadcast your generosity to others or repeatedly remind those you helped of your largesse. Create an example of generosity that others will admire.
To build your network, give your product or perform your service for free to the right people. Write it off to goodwill; consider it an investment. Usually, people are more willing to try things that are free and will remember when they receive something of value, especially when it comes at no cost. The object is to get your product or service out there, to let its quality speak for itself and to impress those who are in a position to help. If it's really good, your contacts will spread the word and endorse you, your product, or service.
The above is an excerpt from the National Best-Seller NETWORKING MAGIC by Rick Frishman and Jill Lublin.
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
| January 2006 | |
| National Adoption Month | |
| 1st | New Year's Day |
| 1st | Introduction of the Euro Anniversary (1999) |
| 1st | Ellis Island Opening Anniversary (1892) |
| 1st | Betsy Ross's Birthday (1752) |
| 3rd | J.R.R. Tolkien's Birthday (1892) |
| 4th | Rose Bowl (Pasadena, CA) |
| 16th | Martin Luther King, Jr. Day |
| 16th - 29th | Australian Open (Tennis) |
| 29th | Chinese New Year |
| February 2006 | |
| National African-American History Month | |
| American Heart Month | |
| 1st | Premier of "Late Night with David Letterman" (1982) |
| 2nd | Groundhog Day |
| 5th | Superbowl |
| 9th | The Beatles Appeared on the Ed Sullivan Show (1964) |
| 12th | Lincoln's Birthday |
| 14th | Valentine's Day |
| 19th | Daytona 500 |
| 20th | President's Day |
| 22nd | Washington's Birthday |
Upcoming Publishing Seminars
LEARNING ANNEX CLASS NEXT TUESDAY NOV 15th in NEW YORK
Rick Frishman will be teaching an "AUTHOR 101" class with his friend literary agent Peter Miller. Peter Miller is President of PMA Literary and Film Management, Inc. and Millennium Lion, Inc. Known as the "Literary Lion," he and his company have successfully managed over 1,000 books worldwide and dozens of motion picture and television properties. He is the author of Get Published! Get Produced!
DEAL-MAKING 101
This is an introduction to deal-making, so Rick's going to keep it simple: $25 off the $59.99 price. If you're an aspiring author, this class is a necessity...simple as that. Of course, you can keep trying the hard way, sending out those manuscripts and occasionally getting a rejection letter, if they even bother reading it.
Click on Redeem Coupon:
http://www.learningannex.com/search.taf?ccode=NY1114&newcity=&lm=EMAIL%5FADR
or use coupon code NY1114 at www.learningannex.com to get the deal on this class. This special price is for the next 15 people to register only and those are the lucky authors who will have their book on the shelves in 2006. Get your seat now!