The Tip Sheet

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issue of : August 2005

In this Issue

 

Quotation of the Month

"The only reason for being a professional writer is that you can't help it."

—Leo Rosten

If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!

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PTA

Road Tours/Speaking Tours
From Miami to Los Angeles, New York to Dallas, Chicago to St. Louis, PTA has booked the top media in every major city. We have earned a reputation for having unsurpassed knowledge of local media and for taking exceptional care of our clients. PTA balances key television and radio interviews with desk-side reporter briefings in markets you value most. We give you value for your travel -- by utilizing powerful local venues to reach your target audiences, launching an impact full grassroots campaign.

It costs you nothing to have PTA canvass the local media and do an outreach. You only pay for results — not our time. If you travel often, in the course of doing business, and need to be in a particular city to attend a meeting, give a speech or participate in some other event, we can arrange a Piggyback Tour. In essence, PTA will "piggyback" media interviews on top of the primary reason for being in the city. We would work with you to determine your availability in each city and the feasibility of our attempting to schedule media interviews - making the most of your time.

PTA generally needs a minimum of 4-6 weeks advance notice of travel plans in order to generate the best possible bookings. We coordinate everything: training, travel, escorts, updates, and the top television, radio and print.

Please contact:
Deborah Kohan at 212.593.5885 or kohand@plannedtvarts.com.

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PTA's Upcoming TeleSeminars

We will begin our seminars again in September. Until then please feel free to visit our website to listen to past seminars.

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Surfin'

Authors, tell about your book! How many sites do you know that have that as their headline? www.publicLibraries.com has a new section on their site entitled "About My Book." Any and all authors may click on this section and then post a paragraph about their book. The listings are then posted in chronological order - last one in gets top billing. As the site states, "It's a free and fun way to get your book exposed to our visitors as well as librarians."

Continuing the library theme, www.libraryspot.com combines the best listings and links to library and reference sites together with insightful editorial in one user-friendly spot. Although we haven't seen every library site out there yet, www.libraryspot.com ranks at the top. The Chicago Tribune called libraryspot.com "...the most useful single reference site on the Web...superb and then some." They have a reading room, reference desk, links to libraries by category (i.e. - K-12, medical, academic), trivia (such as "How many books did Dr. Seuss write?") and a "You Asked for it Section" filled with questions such as "Where can I read book reviews?" among many, many other items.

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What Have You Done For Me Lately?

Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.

War and Destiny by James Kitfield (Potomac Books)

  • Fox and Friends
  • CBS Radio

Serving from the Hip: 10 Rules for Living, Loving and Winning by Venus and Serena Williams (Houghton Mifflin)

  • Sports Illustrated for Kids
  • Twist Magazine
  • Alloy.com
  • Girls Life Online
  • Bloommag.com

You Can't Scare Me... I Have A Teenager by Dr. Thomas Stacy and Dr. David Gold (Child Welfare League of America's, Child & Family Press)

  • Baltimore's Child
  • Dallas Morning News
  • Living with Teenagers

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Tips From the Top

Building the Best Network

Part 3: Taking Inventory
In order to maximize your networking opportunities, you must know who is in your network. Check your address book, the business cards you've collected, and those scraps of paper filled with names and numbers. Ask yourself who else you know who would make a great network partner. Determine whether those with whom you interact would fit into your network.

Sharpen your focus by making a written list of your network members. Make your network broad and all-inclusive. Titles and positions can be deceptive and not indicate an individual's abilities, connections or value to your network. Include people who you like and who you enjoy being with and being associated with. Generally, those you list will fall into two categories:

  1. Direct contacts (first generation contacts). These are people who have what you want and can give it to you directly. On your list, write down your precise objective. Then prioritize the names of your direct contacts according to their ability to deliver what you need.
  2. Intermediary contacts(second generation contacts). These people can introduce you to others, or influence others, who can deliver or lead you to your objective.

Next inventory your personal assets to identify what you can bring to the table. When compiling your personal inventory, you should identify your talents, skills and values. The most important factor in building strong relationships is that the parties share common values. Common values help to forge common bonds that make relationships work. So if you are trying to make a good match, focus on the other party's values.

When you've identified your talents, skills, and values, you will feel more confident because you recognized precisely what you have to offer and the values that make you happy. Instead of vaguely asking network contacts if they know of any job openings, you approach will be stronger when you say, "This is what I'm good at; these are the benefits I provide. Do you know of anyone who can use my talents?"

The above is an excerpt from the National Best-Seller NETWORKING MAGIC by Rick Frishman and Jill Lublin.

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Look What's Coming Up

These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:

November 2005

National Adoption Month
1stNBA Regular Season Begins
3rd"Dewey Defeats Truman" Headline Anniversary (1948)
6thNew York City Marathon
7thRoosevelt Elected to Fourth Term Anniversary (1944)
8thElection Day
10thPremier of Sesame Street (1969)
11thVeteran's Day
24ndThanksgiving Day
29thBirthday of Louisa May Alcott (1832)

December 2005

2nd - 4thDavis Cup Tennis Final
3rdAnniversary of the First Heart Transplant (1967)
5thMajor League Baseball Rule 5 Draft
5thWalt Disney's Birthday (1901)
7thPearl Harbor Remembrance Day
10thCollege Football's Heisman Trophy Award Announced
15thGone with the Wind Film Premier (1939)
21stWinter Begins
25thChristmas Day
26thHanukkah Begins
26thKwanzaa Begins
31stNew Year's Eve

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Upcoming Publishing Events

NATIONAL PUBLICITY SUMMIT
September 28 - October 1, 2005 - in New York City
Would you like to get written-up in top national publications like Newsweek, People magazine, Health, Time magazine or the New York Times? Want to be interviewed on top TV shows like CNN, MSNBC, ABC's The View, Montel and Fox News Channel? Below is a unique chance to get more publicity in America's biggest media outlets. Rick's friend Steve Harrison is sponsoring the National Publicity Summit, a conference where you get to personally meet top journalists and producers and pitch your story to them. One of our clients got on MSNBC as a result of attending the Summit. Another got a photo shoot with Jane magazine only a few weeks later. Steve is only allowing 100 people to attend to ensure everyone gets enough one-on-one time with the media.

For more information go to: http://www.nationalpublicitysummit.com/info.html?10065

SPAN'S SMALL PUBLISHERS MARKETING
CONFERENCE & TRADE SHOW
October 21-23, 2005 - in Denver, Colorado
Launch the Perfect Publishing Journey:
SPAN's mission has always been to help small publishers sell more books, increase profits, and create more successful businesses. SPAN's Small Publishers Marketing Conference and Workshop will provide a concentrated course in the marketing, sales, and PR aspects of the publishing industry.

For more information go to: http://www.kickstartcart.com/app/?af=292263


IT'S ALL WHO YOU KNOW
INSPIRATIONAL AWARDS WEEKEND & CHARITABLE EVENT
November 4th-6th, 2005 - in San Diego, California
Gregory Scott Reid, Founder of The Millionaire Mentor Corporation is presenting a fun-filled weekend to honor the best of the best for being a Mentor to others & making an enormous impact within their field.

If you want to get to break through, become successful, be a celebrity or even a millionaire, shouldn't you learn from those who already are? If nothing else, to learn what they did right, and in many occasions, not so right? How much would it be worth for you, to bypass years of struggle and growing pains to learn what the wealthy already know?

Each day of the conference there will be 4 to 5 "keynote" speakers that will be honored for their accomplishments in their chosen expertise such as Dennis Waitley, Rick Frishman and Tom Antion. After which, they will share their key secrets and dynamic power skills toward success with you.

For more information go to: http://www.alwaysgood.com/x.php?adminid=7&id=15

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Media Tip

If you are pitching a solid health topic try:
YOU The Owner's Manual with Dr. Michael F. Roizen, MD, a syndicated show on the Health Radio Network. It airs live on Saturdays from 6 to 7 PM Eastern in the following markets: Chicago, Denver, Las Vegas, Boston, Monterey and Santa Cruz, CA, plus Richmond, VA and Charlotte, NC with Syracuse and Winston-Salem, NC and 5 stations in Florida. Producer Donna Gould books two authors and medical experts weekly and is interested in any topic pertaining to health, medical, fitness, well-being. To hear the show live 24 hours daily, 7 days a week, check them out at www.healthradionetwork.com. Send suggestions to: Donna Gould/Phoenix Media, 29 Miriam Dr., Matawan, NJ 07747, donnagould@sprintmail.com; (732) 441-1519. The host, Dr. Roizen, is a professor of Internal Medicine at the Cleveland Clinic.

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