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The Tip Sheet
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issue of : April 2005
- Quotation of the Month
- PTA - Speaking Tours
- PTA's Upcoming April TeleSeminars
- Surfin' - A source for websites - Media and Zip Codes
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Self-Promotion
- Look What's Coming Up - A calendar of upcoming events
- Getting to Know You - An interview with the media
- Upcoming Publishing Events
Quotation of the Month
"If you are all wrapped up in yourself, you are overdressed."
—Kate Halverson
Thanks to Catherine Hudson for this quote.
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA
The PTA Speaking Tour is a new service being offered in conjunction with our Road Tour services. In order to maximize an author's time in a particular market PTA will arrange for one, sometimes two, speaking engagements. Besides booking local media interviews on TV, Radio and Print, PTA also will arrange for a bookseller to come and sell books at the event and assist with calendar listings.
PTA has extensive contacts with local business groups around the country including: Chambers of Commerce, CEO Clubs, YPO, YEO, American Marketing Assoc. Chapters, Sales & Marketing Exec. Chapters, Business Journals, Economic, University, and Entrepreneur Clubs.
In addition, PTA has conducted "Church Tours" and has relationships with Unity Churches around the country as well as other mainstream churches that host events.
Recent Speaking Tours include:
- Jack Canfield, The Success Principles (HarperCollins)
- Harvey Mackay, We Got Fired! (Ballantine Books)
- Essie Mae Washington-Williams, The Senator's Daughter (HarperCollins)
- Charles Rossotti, Many Unhappy Returns (Harvard Business School Press)
PTA can book as many as twenty or thirty cities for a full-scale campaign or a targeted campaign of five to ten cities. Ideally, we have six months lead-time or more to book these events but can work with a shorter lead-time. Case histories are available upon request.
For more information, please contact David Hahn 212/593-5847 or hahnd@plannedtvarts.com.
PTA's Upcoming April TeleSeminars
- Wednesday, April 6th from 2:00-3:00pm ET
Media trainer Michael Dresser teaches how to maximize book sales from your radio show interviews. - Wednesday, April 13th from 2:00-3:00pm ET
Internet marketing authority and upsell/back-end product sales wizard, Fred Gleeck shares the secrets he used to sell over $2,731,000 in books, audios and videotapes over the last six years. - Thursday, April 14th from 8:00-9:00pm ET
Leadership writer and executive coach, Judith Glaser, speaks on how to prevent "turfbuilding" in companies and create collaborative workplace cultures. Glaser is the author of a new book, Creating WE. - Wednesday, April 20th from 2:00-3:00pm ET
Attorney and author Richard Solomon shares his legal strategies for self-published authors. - Wednesday, April 27th from 2:00-3:00pm ET
Internet expert Justin Buchbinder speaks about BLOGS.
Here's how to participate:
Please call 580-474-3600
Then press in the code: 222089 and hit #.
Remember, our TeleSminars are free, costing you only the price of the phone call. If you missed our last Teleseminar, you can dial the replay line at 580-431-2837 (Press the # after you dial in) or go to our website www.plannedtvarts.com.
Surfin'
There are many media sources available and it never hurts to have one more! So after you have gone through Bacon's, scoured MediaSource, and surfed the media outlets own website, try www.PubList.com. An Internet-based reference for over 150,000 domestic and international print and electronic publications including magazines, journals, e-journals, and newsletters PubList.com provides access to detailed publication information including, titles, formats, publisher addresses, editor contacts, and circulation data. You will have to sign up to access the site but it is free.
If you are need to dash off the latest and greatest of whatever you are
pitching to The Today Show but do not have the zip code, do not despair.
Go to http://zip4.usps.com/zip4/welcome.jsp. The very helpful United
States Postal Service site cannot only help you locate a zip code. It can
also help you arrange online for the USPS to hold your mail, change your
address and has passport forms and instructions for the next time to are
jaunting off to London with your author (or even better, for vacation.)
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
Survival of the Savvy by Rick Brandon, Ph.D. (Free Press)
- New York Times (Sunday Money Section)
- Tribune, Syndicated piece in "CareerBuilder" column
- Forbes.com
Many Unhappy Returns By Charles Rossotti (Harvard Business School Press)
- Marketplace
- Westwood One, Jim Bohannon
- NPR, Diane Rehm
- WGN-AM "Milt Rosenberg" (Chicago)
- WBZ-AM "Paul Sullivan" (Boston)
- WRKO-AM "Howie Carr" (Boston)
- KGO-AM "Gene Burns" (San Francisco)
- KDKA-AM "Fred Honsberger" (Pittsburgh)
- WNYC-AM "Brian Lehrer" (New York)
- Pittsburgh Post Gazette
Fearless Investing Series - Mutual Fund Workbooks Edited by Christine Benz (Morningstar)
- "First Business" (syndicated)
- Bloomberg Personal Finance
- Investor's Radio Network, "Stock Doctors"
- Reuters Online To date the column has run in:
» San Diego Union-Tribune
» Washingtonpost.com
» Excite.com
» Abcnews.go.com
» Yahoo! Finance - Sun Sentinel (Orlando)
- Sacramento Bee
- The Times-Picayune
- Consumer Reports Money Advisor
- Omaha World-Herald
- CNNMoney.com
Don't Throw Away Tomorrow by Dr. Robert Schuller (Harper San Francisco)
- Larry King Live
- Fox News Channel, "Fox News Live"
- Life Today with James Robison
- FamilyNet, "At Home Live"
Tips From the Top
Eat, Sleep, and Breathe Publicity
"In this business, you can never wash the dinner dishes and say they are done. You have to keep doing them constantly." — Mary Wells Lawrence, Advertising Legend.
Publicity never sleeps it's an ongoing 24/7 process that never stops. Since you're the product, you're also your own best marketing tool. Publicity accompanies you everywhere. Even when you hire marketing or promotion professionals, you're still responsible for your own publicity.
Self-promotion is essential; you must become your own PR firm. You can't be shy or embarrassed, or rely on others to champion your cause. Look at the successful people you know. They quickly let everyone know who they are, what they do, and how important it is. Follow their lead.
- Learn to spot promotional opportunities and how to capitalize on them.
- When you meet people, take the opportunity to sell yourself.
- Carry your product, brochures and business cards with you - everywhere. (If your product is too big to lug around, carry pictures that you can show easily.)
- Become a walking advertisement. Put your logo and company name on anything that people might see.
Self-promotion conveys enthusiasm. It inspires, excites and makes people want to help you out. So give them the chance!
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
September 2005
| National Ovarian Cancer Month | |
| August 29th - September 11th | US Open Tennis |
| 3rd | Anniversary of the Penny Press (1833) |
| 5th | Labor Day |
| 5th | Jesse James' Birthday (1847) |
| 11th | Grandparents Day |
| 13th | Premier of "Law & Order" (1990) |
| 17th | Citizenship Day |
| 22nd | Autumn begins |
| 25th | Anniversary of the First Double Header in Major League Baseball (1882) |
October 2005
| National Breast Cancer Awareness Month | |
| 3rd | Rosh Hashanah Begins at Sundown |
| 9th | National Children's Day |
| 10th | Columbus Day |
| 11th | Premier of Saturday Night Live (1975) |
| 12th | Yom Kippur Begins at Sundown |
| 16th | National Boss Day |
| 23rd | Mother-In-Law's Day |
| 24th | United Nations Day |
| 28th | First Woman US Ambassador Appointed (1949) |
| 30th | Daylight Savings Time Ends |
| 31st | Halloween |
Getting to Know You
Based on the "Getting to Know Your Friends" E-mail that comes around every few months, here are some fun questions and some serious questions that the Tip Sheet posed to Chad Exley, the producer for "Nat & Drew in the Morning" at CKZZ-FM, in Vancouver, BC. Hope you get to know him a little better so next time you speak with him you can talk about something else besides whatever you are pitching.
Q: What was the last film you saw at the movies?
A: " Are We There Yet?"
Q: What is your favorite TV show?
A: Seinfeld
Q: What is your favorite cuisine?
A: Anything my wife cooks - especially her chili with pepperoni and cheeseburger meatloaf!
Q: What foods do you dislike?
A: Tofu and anything with soy.
Q: What is your favorite CD at the moment?
A: The new Jack Johnson (even though I do not actually have it yet!)
Q: If you could go anywhere in the world on vacation where would you go?
A: Hawaii
Q: Where would you retire to?
A: Hawaii
Q: Where were you born?
A: Vancouver, BC
Q: Favorite sport to watch?
A: Hockey (Ice)
Q: Do you have any pets?
A: I have taken on a cat through marriage (Nov. 6th of last year. Also took on 2 boys - Hunter, 8, and Ryan, 11.)
Q: What did you want to be when you were little?
A: A Gigolo or an Accountant
Q: Who was your most memorable guest?
A: Darrin Zeer - Wrote a song and sang it accapella for Nat & Drew for having to reschedule!!
Q: What characteristic do you despise in a publicist? In a guest?
A: In a publicist: Someone who is impolite, does not respond in a timely manner and does not follow through on what they say. In a guest: Someone who has not taken the time to listen to our show on the internet before to get a feel for the hosts.
Q: What's the best characteristic in a guest? In a publicist?
A: In a guest: Someone who is their own person, are entertaining and get that they are not just talking to the hosts but a large audience, however, to only one listener at a time. No "all you folks" type of thing.
In a publicist: Someone who is friendly, detailed and consistent.
Q: Do you really read press kits?
A: No - especially if it is not catered directly to me, and definitely not if I am just part of a huge VISIBLE mailing list. At least humor me by cutting and pasting something with my address and insert my name. Man that sounds anal but it's the truth!
Q: What's the clincher for you when booking a guest?
A: Fit for our audience - both those that would actually be interested in the guest and their topic and what else is in it for those who may not be.
Q: E-mail or Phone - what's your preference?
A: Email - It's almost impossible to archive a phone call.
Q: Does bribery work? (Just Kidding)
A: Yes - especially to me directly!!
Upcoming Publishing Events
PUBLISHING SEMINAR
May 31, June 1-2, 2005 in New York
Attention: Authors or Publishers (or aspiring authors or publishers) who want to make serious money in the publishing business. The vast majority (99%) of authors make less than $50,000 a year. This is the seminar to show you how to be in the other 1%! In Three Content-Packed Days Top Publishing And Marketing Experts Reveal a SYSTEM to Double or Triple Your Income as an Author or Publisher.
The experts include: Jerry Jenkins, Rick Frishman, Paul Hartunian, Alex Carroll, Dave Frees, Fred Gleeck, Phil Huff, Perry Marshall, Shawn Casey, Steven Schragis, Sean Roach and Pamela Brodowsky.
For more information and to register go to http://publishingseminar.com/.
Mark Victor Hansen's
MEGA BOOK MARKETING UNIVERISTY 2005
April 15-17, 2005 in Los Angeles, CA
What does Rick Frishman have in common with New York Times best-selling authors Mark Victor Hansen, Ken Blanchard, Jack Canfield, and Robert Allen? They all want to turn YOU into the world's next best-selling author ... starting April 15 at North America's #1 event for authors, speakers and experts: the MEGA Book Marketing University 2005.
As a member of the MEGA Book Marketing faculty, Rick will be presenting "Guerrilla Publicity Secrets of the World's Richest Authors" on Saturday, April 16th. That's why he wants to invite you to this extraordinary program.
For more information or to reserve your seat, please go to: http://www.megabookmarketing.com/rick.