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The Tip Sheet
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issue of : February 2005
- Quotation of the Month
- PTA - New Free Service – TeleSeminars
- PTA Entertainment & Actress Connie Nielsen Promote Heart Disease Awareness
- Surfin' - A source for websites - Translations, Statistics, Clinical Study Results, and Pieces of History
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Make It Personal
- Look What's Coming Up - A calendar of upcoming events
- Putting a Face on PTA - An interview with Scott Piro
- Mark Victor Hansen's Mega Book Marketing University 2005
Quotation of the Month
"Most new books are forgotten within a year,
especially by those who borrow them."
—Evan Esar
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA
Free TeleSeminar March 2nd from 2:00-3:00pm ET
Planned Television Arts President Rick Frishman will interview guest Laurie Puhn, the author of "Instant Persuasion" in the first of our new, free TeleSeminars. Laurie Puhn is the 27 year-old President of the Laurie Puhn Institute, has a B.A. from Harvard University and a J.D. from Harvard Law School. Ms. Puhn served on the Board of the Harvard Mediation Program and taught mediation skills to Harvard Law students. She is a highly sought-after speaker who frequently addresses the academic, medical, legal, business and personal growth communities.
She is available to share with you:
- Five Simple Rules to Turn any Relationship From Ordinary to Extraordinary
- How to Score Points with the Opposite Sex
- Five Techniques to Accelerate Your Climb to Success
- How to Give Criticism Effectively
- How to Win People Over with Five Simple Comments
- Five Rules to Persuade People to Like You
Moderator Rick Frishman is the author of three books, including Networking Magic, and has served as the president of one of the nation's largest and oldest book promotion company for 28 years.
Here's how to participate:
Please call 580-474-3600
Then press in the code: 222089 and hit #.
Remember, our TeleSminars are free, costing you only the price of the phone call.
Our next teleseminar will be on March 16th with Alex Carroll, one of the world's leading experts on radio publicity.
PTA Entertainment & Actress Connie Nielsen Promote Heart Disease Awareness
Last Wednesday night, with the help of PTA Entertainment, actress Connie Nielsen (Gladiator, Basic, Rushmore) appeared as the main celebrity spokesperson for the Woman's Day magazine Red Dress Awards. Wednesday's event was held at the Stone Rose Bar located at The Shops at Columbus Center. PTA Entertainment was hired by Hachette Filipacchi Media to find a celebrity spokesperson for the awards and David Thalberg and Gil Pagovich signed Nielsen on to fill the part.
The Red Dress Awards is an annual event that promotes awareness about Heart Disease, the leading killer of women in the United States. For more information, please visit: http://www.nhlbi.nih.gov/health/hearttruth/.
Surfin'
Forbes magazine described this site by saying "It doesn't sell books, but this perky, well-organized portal links you to everything you could ever want to know about them." The Wall Street Journal said, "BookSpot is a hub for online book reviews, reading lists and bookstores." www.BookSpot.com describe themselves as a free resource center that simplifies the search for the best book-related content on the Web. Featured sites are hand-selected by BookSpot.com editors and organized into intuitive categories, such as best-seller lists, genres, book reviews, electronic texts, book news and more. The Tip Sheet says, "Need we say more."
Curious as to who's being reviewed and where? Instead of searching all of the individual media sites, log on to American Bookselling Association's www.news.bookweb.org/mediaguide/. Here you can find listings of who is being reviewed in the top newspapers, being interviewed on radio, and who's broadcasting whom on television in their online magazine Bookselling This Week.
Another good collection of book reviews from major online media sites can be found at www.reviewsofbooks.com. The general premise is that they provide book reviews that are available without you having to register at a site or pay to read them. The site usually lists at least three reviews per book to help a reader determine whether or not they wish to purchase the title.
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
Weight Watchers New Year Resolutions Tour with Sarah Ferguson, Duchess of York (Ruder Finn)
National:
Good Morning America Weekend
The View
Tony Danza Show
CNN American Morning
Fox and Friends
Good Day Live
Jimmy Kimmel Live
Local:
Good Day NY
Good Day LA
WGN Morning News (WGN-TV, Chicago)
WFLD Morning News (WFLD-TV, Chicago)
I'm Pregnant...Now What? By Ruth Graham (Regal Books)
Good Morning America
The God Squad
Janet Parshall's America
American Family Radio, "Today's Issues"
FAMILYNET, "At-Home LIVE!"
Life Today with James Robison
United News & Information Radio
The Charlotte Observer
Overachievement The New Model For Exceptional Performance By Dr. John Eliot (Portfolio)
New York Daily News, "Be Our Guest" Column
The Fearless Investing Series - Mutual Fund Workbooks Vol. 1-3 Edited by Associate Director of Fund Analysis for Morningstar, Christine Benz (Wiley)
Reuters Online
Sacramento Bee
First Business (syndicated TV)
Tips From the Top
MAKE IT PERSONAL
by Brian Feinblum, Chief Marketing Officer, PTA
We know that creating your book is a labor of love -- and time and money. But the biggest step you have to take comes once the book is printed and ready to be sold. You need to have an aggressive publicity and marketing plan -- or else your book gets lost in the 175,000 new books published annually. And when you're promoting your book, particularly to the news media, you need to make it stand out.
The best way to show off your book's uniqueness is to make it personal. To differentiate your book from others on a similar topic is not to highlight the contents, but to spotlight your very own story. You are one of a kind -- at least until cloning takes over!
Every day the media receives calls regarding authors and potential guests. They have a diet book, a first-time novel, a tome on how to make money, a book on how to improve one's relationship, literature on how to cook up 500 tasty recipes and many more topics. In one week they may have spoken to several people in each genre. Multiply that a hundred fold and you get an idea on what you're up against. Link your work to who you are -- your experiences, your credentials, your personality. They must be able to hear a unique voice from the author so that you stand out.
So the next time you discuss your book, discuss yourself.
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
June 2005
| International Men's Month | |
| May 23rd - June 5th | French Open (Tennis) |
| 1st | CNN Debuted (1980) |
| 1st | Birthday of Marilyn Monroe (1926) |
| 3rd | Mighty Casey Has Struck Out Anniversary (1888) |
| 4th | Battle of Midway (1942) |
| 4th | Pulitzer Prizes First Awarded (1917) |
| 7th | VCR First Introduced (1975) |
| 11th | Belmont Stakes |
| 13th - 17th | National Flag Week |
| 16th - 19th | US Open (Golf) |
| 19th | Father's Day |
| 20th - July 3rd | Wimbledon (Tennis) |
| 21st | First day of Summer |
July 2005
| June 20th - July 3rd | Wimbledon (Tennis) |
| 1st | Birthday of Diana, Princess of Wales (1961) |
| 1st | Opening of the First US Zoo (1874) |
| 4th | Independence Day |
| 6th - 14th | Running of the Bulls (Pamplona, Spain) |
| 10th | U.S. Lifts Sanctions Against South Africa (1991) |
| 12th | Major League Baseball All-Star Game |
| 19th | Release of Elvis Presley's First Single (1954) |
| 28th | WWI Begins (1914) |
| 30th | Paperback Books Introduced (1935) |
Putting a Face on PTA
Scott Piro has been performing at a high level from the day he came here nearly four years ago. He is currently a senior publicist with seven years of PR experience. As a graduate of NYU with a Bachelor of Fine Arts, this Sunnyside, Queens resident is as much a media personality as he is a publicist. On more than one occasion, Scott has gotten himself on the local news. He got camera time for running the NYC Marathon in a Madonna costume -- cone chest and all! Though Scott is always in motion, he sat down with us for a chat. His Q and A is below:
Q: What do you like best about your job/PTA?
I am constantly working on something different at PTA. I like that. I also really like getting the right guest on the right show at the right time--when the client and the media both feel really happy about the booking; I like approaching the job from an attitude of it being about service.
Q: What would you do if you weren't here?
Be a weatherman on TV news.
Q: If you could work for the news media, who would it be?
Good Morning America.
Q: What do few people know about you?
I skydived from 15,000 feet. I've also run 10 marathons.
Q: Any hobbies?
Running, lifting weights.
Q: Most embarrassing moment?
Having a reporter take something personally and write negatively about me in his column.
Q: Thing you're most proud of?
Volunteering in the kitchen on Wednesdays for the last four years at God's Love We Deliver and being a part of the Volunteer's Reader Program at the Lighthouse International for the last three.
Q: Biggest accomplishment professionally or personally?
Singing onstage at Carnegie Hall with the New York City Gay Men's Chorus last year.
Q: Who is your hero -- aside from me?
Madonna!
Mark Victor Hansen's Mega Book Marketing University 2005
MEGA BOOK MARKETING UNIVERISTY 2005
April 15-17, 2005 in Los Angeles, CA
What does Rick Frishman have in common with New York Times best-selling authors Mark Victor Hansen, Ken Blanchard, Jack Canfield, and Robert Allen?
They all want to turn YOU into the world's next best-selling author... starting April 15 at North America's #1 event for authors, speakers and experts: the MEGA Book Marketing University 2005.
As a member of the MEGA Book Marketing faculty, Rick will be presenting "Guerrilla Publicity Secrets of the World's Richest Authors " on Saturday, April 16th. That's why he wants to invite you to this extraordinary program.
This year, Mark has added even more value to MEGA Book Marketing. For starters, he's flying in more than a dozen agents and publishers. When you reserve your seat, you'll immediately qualify to receive 8 gifts that deliver $900 worth of valuable information.
If you're thinking about attending MEGA Book Marketing University and you haven't registered yet, sign up for the complimentary preview calls that Mark has arranged. He'll be grilling the guest experts serving on the MEGA Book Marketing University faculty - including Rick!
In the coming weeks, Mark will be sending this invitation to more than 300,000 authors, speakers and experts who want to be published, publicized and profitable. Make sure you can get a seat at this blockbuster event.
Reserve your spot now @ http://www.megabookmarketing.com/rick
A message from our friends at Inktree Marketing:
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