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The Tip Sheet
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issue of : January 2005
- Quotation of the Month
- PTA - Morning Drive Radio Tour®
- Surfin' - A source for websites - Translations, Statistics, Clinical Study Results, and Pieces of History
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Networking Magic
- Look What's Coming Up - A calendar of upcoming events
- Steve Harrison's National Publicity Summit - January 26th-29th in New York City
- Putting a Face on PTA - An interview with Monique Mugnier
Quotation of the Month
"I find television very educating. Every time somebody turns on the set,
I go into the other room and read a book."
—Groucho Marx
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA
Have an author who's not doing a road tour and needs publicity or a CEO with absolutely no time to publicize their book? Or even an author who's done everything under the sun and needs to continue the momentum? Or perhaps you need to target a specific demographic? Invented in 1990 by PTA, the Morning Drive Radio Tour® (MDRT) is still one of the most effective, convenient and easiest ways to capitalize on the power of radio. A MDRT consists of 18 or more, ten minute, back-to-back interviews that are booked in one morning (from 7:30-11:30am et). That's four hours of radio during the "Morning Drive" period - the most listened to time of the day. Our audiences are truly "captured," as they are home preparing for their day or sitting in traffic while driving to work! The majority of interviews are live and audiences of 3-5 million people are reached. We can also target a specific demographic, for example we have conducted many Urban, Spanish and Christian tours. Everyone from Jackie Collins, who was one of the first, to President Jimmy Carter and Tom Brokow has taken advantage of our MDRTs. You should too!
For more information, contact: David Thalberg @ 212.593.5875, Thalbergd@plannedtvarts.com
Surfin'
¿Dice usted español? Parlez-vous le français? Sprechen Sie German? What's a publicist/author to do when you need to know how to say something in another language? One of the many good translation sites on the web, www.translation2.paralink.com will help you translate anything - a famous saying, the memo your author sent you in Italian, or the press release you received on the Spanish book you are now publishing in English. (And yes, it does translate cuss words, not that we tried that!) Just think of the cross marketing opportunities this could open up.
Remember the "4 out of 5 dentists surveyed choose..." commercial? Along with the census bureau site we mentioned in the last Tip Sheet, www.fedstats.gov is an excellent source of information, especially statistics. The site covers a diverse array of topics including the death penalty, firearms, taxes, abortion and diabetes. You can search for information by government agency, by topic, by geography, or by latest press releases among others. As with the census bureau site, just be aware that some of the information that you are accessing might be dated.
With the rash of recent headlines concerning drugs being pulled off the shelves, patients are looking for additional sources to check on the safety of their medications. www.clinicalstudyresults.org, launched in October 2004 by PhRMA, the pharmaceutical-industry trade group, makes the results of clinical studies from the last two years available to both patients and doctors. The purpose of the database is to make clinical trial results for U.S.-marketed pharmaceuticals more transparent.
Hear the words that changed the world. At www.historychannel.com there is an amazing collection of speeches drawn from the most famous broadcasts and recordings of the twentieth century. Listen to Neil Armstrong, Hank Aaron, Thurgood Marshall or Patty Hearst among many others for a snippet of history.
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
Can A Smart Person Believe in God? By Michael Guillen (Nelson Books)
Fox News Channel, "Fox & Friends"
Fox News Channel, "After Hours with Cal Thomas"
Fox News Channel, "Heartland with John Kasich"
Fox Radio Network, "Fox News Live with Alan Colmes"
Salem Radio Network, "Janet Parshall's America"
American Family Radio
USA Radio Network, "Point of View"
Think Like your Customer By Bill Stinnett (McGraw Hill)
The New York Times
Investors Business Daily
Consumer Confidential By Michael Finney (Berett-Koehler)
Fox News Channel, "Fox News Live"
Columbus Dispatch
The Tennessean (Nashville)
Real Simple: The Organized Home (Time Inc. Home Entertainment)
Wall Street Journal
The Washington Post
Newsday Long Island
Los Angeles Times
Philadelphia Inquirer
St. Louis Post-Dispatch
OCD: A Survival Guide to Life Among Secrets By Steven Diamond
The Jane Pauley Show
The Leader Within by Ken Blanchard and Drea Zigarmi (Financial Times)
Knight Ridder Newswire
Chicago Tribune
Orlando Sentinel
Tips From the Top
An excerpt from Rick's new book NETWORKING MAGIC: Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs by Rick Frishman & Jill Lublin.
Talking Business
After you develop a relationship with a contact, don't talk business or ask for a favor until you're absolutely certain that your contact will be receptive. If you feel that asking for help would kill the relationship, back off and live to fight another day. Ideally, by the time you ask for help, you will have given your new contact leads or connected him or her with your network partners.
When you are ready:
- Be direct and totally honest.
- Explain precisely what you need.
- State exactly how your contact can help.
- Inquire if your contact knows others who might help.
- Point out what you have to offer.
- Stress the importance of your contact's help.
- If your contact gives you a lead, request permission to use his or her name.
- Ask how you can repay or help your contact.
- Express your gratitude for your contact's help.
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
April 2005
| Cancer Control Month | |
| Child Abuse Prevention Month | |
| National Self-Publishing Month | |
| 1st | April Fool's Day |
| 1st | "General Hospital" TV Premiere (1963) |
| 2nd & 4th | NCAA Men's Final Four |
| 2nd | Nickelodeon Premiere (1979) |
| 3rd | Daylight Savings Time Begins |
| 7th - 10th | Masters (Augusta National) |
| 22nd | Earth Day |
| 24th | Passover |
| 27th | Administrative Professionals Day |
| 28th | Take Our Daughters and Sons to Work Day |
May 2005
| 5th | Cinco de Mayo |
| 6th | Nurses' Day |
| 7th | Kentucky Derby |
| 8th | Mother's Day |
| 16th - 20th | National Transportation Week |
| 21st | Armed Forces Day |
| 21st | Preakness |
| 23rd - June 5th | French Open (Tennis) |
| 29th | Indianapolis 500 |
| 30th | Memorial Day |
Steve Harrison's National Publicity Summit
Wednesday, January 26th - Saturday, January 29th in New York City
Want Big-Time Publicity? Attend Steve Harrison's National Publicity Summit in N.Y.C., January 26th -29th and personally meet over 70 top writers and producers for major magazines and TV shows like ABC's The View, 48 Hours, CNN, Fox News, MSNBC, Family Circle, Alternative Health, Live With Regis & Kelly, Time magazine and more.
One of the people who attended last year got on MSNBC as a result of attending the Summit. Another got a photo shoot with Jane magazine only a few weeks later. Rick will be there and you should be too!
Go to: http://www.nationalpublicitysummit.com/info.html?10065 for more information.
Putting a Face on PTA
Monique Mugnier, associate publicist, has been with PTA since November 2003. The Yonkers resident is a graduate of Louisiana State University, where she was an English Major and studied pre-Med. Monique is a single gal who likes a good challenge. She enjoys going to the shooting range for pistol target practice. She moved from the south last year and recently sat with the Tip Sheet.
Q: What do you like best about your job/PTA?
I love how all the people here are such great teachers.
Q: What would you do if you weren't here?
I would work for the United Nations.
Q: If you could work for the news media, for whom would it be?
National Geographic
Q: Any hobbies?
Photography (dark room), SCUBA, sports
Q: Biggest accomplishment professionally or personally?
I flew to a small village in Spain a couple of years ago to see a guy I knew. Things got a bit uncomfortable between us, but I still had two weeks left on my trip. So, I packed up and went on a 25-mile trek through the mountains -- alone.
Q: Who is your hero?
Well, I have five brazen, kind-hearted brothers whom I call my heroes. But I didn't know I liked them until I was in college. So, I can't pick from them. I think my heroine was a little nun down in New Orleans who taught me for eight years, Sr. Karam. She traveled the world, helping the poor, educating herself in six languages, teaching, and enduring some very tough conditions. She was my disciplinarian (this was a full-time job!), mentor, teacher, friend and like a second mother to me. She then was diagnosed with cancer when she was 50. She refused treatment and continued teaching at school until two weeks before her death.
Q: What is your most embarrassing moment?
Eighth grade. At my all-girls Catholic school, I had gotten into trouble twice that week for disrupting class (I liked to talk). We were in the chapel for our morning prayer and in the "moment of silence" where we were supposed to be reflecting on our imperfections, I couldn't help but think about the grits my mom had given me for breakfast that morning. They were churning and gurgling in my belly, like I had an alien moving around in there or something. Then, it jumped out of my stomach, up my throat and escaped through my mouth in a huge, loud, uncontrollable, horrible burp! It was so shocking that there was a split-second moment of silence where everyone in the chapel "reflected" on how revolting it was. All the girls around me turned to look at me with this horrified look on their faces and then they started giggling. Well, to make matters worse, I thought it was funny and I couldn't contain my laughter - so it made me look really bad, especially to Sr. Karam. She thought I did it on purpose! I got in big trouble.
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