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The Tip Sheet
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issue of : November 2004
- PTA TOPS NEW YORK TIMES BEST-SELLER LIST
- Quotation of the Month
- Surfin' - A great source for websites - Tracking Flights, Media websites, Area Codes, and Free Games
- Steve Harrison's National Publicity Summit - January 26th -29th in New York City
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Networking Magic
- Look What's Coming Up - A calendar of upcoming events
- New Feature - Prose From the Pros - An interview with the media
PTA TOPS NEW YORK TIMES BEST-SELLER LIST
Harvey Mackay's new book, We Got Fired! And It's the Best Thing That Ever Happened To Us (Ballantine Books) hit the #1 spot on the New York Times Business Best-Seller list Sunday, November 7th.
PTA's bookings for this campaign include the Wall Street Journal, New York Times, Fox Business News with Neil Cavuto, Fox & Friends, The Big Show with Rita Crosby, Inside Edition, CNN Live, CNN's In the Money, Hour of Power, CNBC, Miami Herald, Denver Post, New York Post, Cincinnati Enquirer, San Francisco Chronicle, Joyce Lain Kennedy and scores of local TV, radio and print.
In addition, PTA orchestrated a 25-city tour including speaking engagements, a national satellite TV Tour, a best-seller e-mail blast, and a satellite feed reaching 200 college campuses. The book has also appeared on the Wall Street Journal, USA Today, Denver Post and Amazon Business Best-Seller Lists. This campaign marks the third successive campaign PTA has carried out for Mr. Mackay.
For more information, contact: David Hahn @ 212.593.5847, Hahnd@plannedtvarts.com
Quotation of the Month
"The paperback is very interesting but I find it will never replace the hardcover book – it makes a very poor doorstop."
—Alfred Hitchcock
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
Surfin'
Your author is on the road. You miraculously have booked SEVEN new interviews for him/her in their upcoming city (work with us here - it's called suspension of disbelief) and need to reach them immediately. You ring the hotel - not checked-in yet. You ring their cell phone - not answering. You do not know where they are in transit - has their plane landed, was it late, did it even take off? http://flightview.com/ and http://trackaflight.com can help you out. Both will track your author's flight and let you know if they've arrived, are late or never took off at all. They only thing they cannot tell you is whether or not your author got on the plane in the first place.
If you are trying to locate a media website be it newspaper, radio, magazine or television, a terrific website is http://newslink.org. You can search via geographic region, by topic, and for print by weekly, daily or monthly. The site also includes links to newspapers in other countries. So for example, if you needed to find a list of all the WB affiliates across the country, this would be an easy place to start.
A helpful site concerning area codes is http://www.nationalnanpa.com. From their home page you can navigate to a map of the United States that tells you the area codes all across the nation. All you need to do is click on a state and it pops up, very easy to use and read. In addition, on another portion of this site, you can do a quick search for an area code by entering the city and state.
Not that we would ever advocate doing anything but hard work at your desk, but if you happen to have a minute and want to play, http://www.free-games-net.com is the spot. From Z-Ball to Monopoly, these free games will occupy hours of your time - after work hours of your time that is.
Steve Harrison's National Publicity Summit
Wednesday, January 26th - Saturday, January 29th in New York City
Want Big-Time Publicity? Attend Steve Harrison's National Publicity Summit in N.Y.C., January 26th -29th and personally meet over 70 top writers and producers for major magazines and TV shows like ABC's The View, 48 Hours, CNN, Fox News, MSNBC, Family Circle, Alternative Health, Live With Regis & Kelly, Time magazine and more.
One of the people who attended last year got on MSNBC as a result of attending the Summit. Another got a photo shoot with Jane magazine only a few weeks later. Rick will be there and you should be too!
Go to: http://www.nationalpublicitysummit.com/info.html?10065 for more information.
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
The Hornet's Nest: A Novel of the Revolutionary War by Former President Jimmy Carter (Simon and Schuster). Some of the bookings on our Morning Drive Radio Tour and National Urban Radio outreach included:
New York, WPLJ-FM (#1 HOT AC)
Chicago, WGN-AM (#1 News/Talk/#1 Overall)
Los Angeles, KABC-AM (#1 News/Talk)
San Francisco, KGO-AM (#1 News/Talk/#1 Overall)
The Tom Joyner Show
The Doug Banks Show
American Urban Radio Network
NPR, The Tavis Smiley Show
The Art of Business by Raymond Yeh (Zero Time Publishing)
The New York Times
We Got Fired! by Harvey Mackay (Ballantine Books)
The New York Times
The Wall Street Journal (syndicated)
The New York Post
The Miami Herald
The Denver Post
Fox News Channel, "Your World with Neil Cavuto"
Fox News Channel, "The Big Story with Rita Cosby"
CNN, "CNN Live Today"
Road to Air America by Sheldon Drobny (Select Books)
CNN, "Headline News"
NPR, Diane Rehm Show
Philadelphia Daily News (Syndicated)
Tips From the Top
An excerpt from Rick's new book NETWORKING MAGIC: Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs by Rick Frishman & Jill Lublin.
Survey Says - Networking Do's
In our research for this book, we surveyed a wide range of experienced networkers to uncover what they considered the most essential requirements for successfully networking with the best people. The most frequently expressed responses are listed below in no particular order of importance but are arranged to provide a logical, orderly sequence that tracks the networking process.
- Believe that networking will work.
- Target the right audience.
- Make a strong first impression.
- Network with those you emulate.
- Talk to everyone you meet.
- Learn to read people.
- Listen.
- Be willing to help.
- Be prepared.
- Find common denominators.
- Bring value.
- Be honest, courteous and fair.
- Follow up.
- Keep referrers informed.
- Look at the big picture.
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
April 2005
| Cancer Control Month | |
| Child Abuse Prevention Month | |
| National Self-Publishing Month | |
| 1st | April Fool's Day |
| 1st | "General Hospital" TV Premiere (1963) |
| 2nd & 4th | NCAA Men's Final Four |
| 2nd | Nickelodeon Premiere (1979) |
| 3rd | Daylight Savings Time Begins |
| 7th-10th | Masters (Augusta National) |
| 22nd | Earth Day |
| 24th | Passover |
| 27th | Administrative Professionals Day |
| 28th | Take Our Daughters and Sons to Work Day |
May 2005
| 5th | Cinco de Mayo |
| 6th | Nurses' Day |
| 7th | Kentucky Derby |
| 8th | Mother's Day |
| 16th-20th | National Transportation Week |
| 21st | Armed Forces Day |
| 21st | Preakness |
| 23rd-June 5th | French Open (Tennis) |
| 29th | Indianapolis 500 |
| 30th | Memorial Day |
June 2005
| 3rd | "Mighty Casey Has Struck Out" First Appeared (1888) |
| 5th | First Balloon Flight (1783) |
| 6th | D-Day Anniversary (1944) |
| 11th | Belmont Stakes |
| 14th | Flag Day/Army Day |
| 16th-19th | U.S. Open (Golf) |
| 19th | Father's Day |
| 25th | Supreme Court Bans School Prayer (1962) |
| 25th | CBS Sends the First Color TV Broadcast Over the Air (1951) |
New Feature
The Tip Sheet took a moment out of our busy booking schedule to sit down with Shawn Michaels, host and producer of WOBM-FM, Ocean County Breakfast Show along with Sue Moll, and ask a few quick questions. (WOBM-FM is the #2 Adult Contemporary in Monmouth-Ocean/Market #51). Here's what Shawn had to say:
Q: How long have you been in radio?
I've been in radio for nearly 20 years. Sue has been in radio for 7 years.
Q: In regards to booking a guest on your show, what is the most unique approach a publicist have ever taken?
I'd have to say the approach of begging was quite unique. But seriously, I'd say that sending a review copy of the guests' book is all it usually takes to grab my attention.
Q: What do you wish that publicists would do more? What should they stop doing?
Publicists should maybe find more "different" swag to go with the usual book, CD, or DVD. As far as what they should stop doing, nothing really. I haven't met any who don't usually get the hint when you are not interested.
Q: Who is the best person that you've ever interviewed, and why?
Former President Bill Clinton. It was while he was in office and was a fascinating interview. He was speaking to us about Health Care Reform at the time...and it was great. Michael J. Fox was also a great interview because he gets involved in so many worthy programs. He spoke to us about Ocean of Love, which deals with children and cancer. He was awesome.