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The Tip Sheet
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issue of : August 2004
- Quote of the Month
- PTA - On the Road Again
- Surfin' - A great source for websites – Celebrity event listings, Vienna Vegetable Orchestra, Doing some good
- Publicity Maximization Seminar - October 2nd and 3rd in NYC
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Media Lists
- Look What's Coming Up - A calendar of upcoming events
- A Personal Note from Rick
Quote of the Month
"I am a great believer in luck, and I find the harder I work, the more I have of it."
—Stephen Leacock
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA
You know we do Morning Drive Radio Tours and Satellite Television Tours but did you know PTA also sends their authors packing? Traveling on the road with PTA this fall are: Chuck Norris (10 cities), Fearless Chef Andy Husbands (7 cities), Scott Blanchard and Madeleine Homan (9 cities), Reese Halter, a Forest Fire Expert (Piggybacking) among many others.
We bring our extensive local media expertise to bear when booking road tours. A sample of our bookings to date are:
- For Fearless Chef Andy Husbands: KDFW-FOX, "Good Day Dallas", KDVR-FOX, "Good Day Colorado", Rocky Mountain News, and KATU-ABC, "AM Northwest" (Portland)
- For Reese Halter: KTLA-TV (Los Angeles), KCBS/KCAL-CBS (Los Angeles) and KNX-AM (Los Angeles) and KPNX-NBC, "12 news Today" (Phoenix),
- For Scott Blanchard and Madeleine Homan: KUSA-NBC, "9 News Daybreak" (Denver), Post-Standard (Syracuse), and KOVR-CBS, "13 Daybreak" (Sacramento)
- for Chuck Norris: WPIX-WB, "Morning News" (New York) and WNYC-AM, "Leonard Lopate" (New York).
We handle it all from the escorts to booking the media to providing schedules to helping arrange the travel. We can also piggyback an author/spokesperson who doesn't have time for a full media blitz but wants a few strategic hits in a city they are traveling to anyway for an event or other business.
Give us a call and we'll help your authors conquer local media across the country.
For more information, contact: Deborah Kohan @ 212.593.5885, kohand@plannedtvarts.com
Surfin'
If you are touring a celebrity another place to post a listing of your client's signings/event besides the calendar section of the local newspaper is at http://www.geocities.com/leecoke/. We've discovered that media also checks out the site, not that you'd need any help with the media if you have a celebrity.
Clarinets, guitars, and carrots? Introducing the first (and as far as we know only) Vienna Vegetable Orchestra! These ingenious musicians make beautiful music with instruments made out of vegetables. After the concert, a professional chef takes the stage and makes vegetable soup out of the instruments to serve to the musicians and the audience. Go to www.gemueseorcherster.com to hear some of their food inspired tracks.
Make your mom and a complete stranger happy on the same day. How? Turn your wedding into a charitable event. From having gifts donated directly to your charity of choice (www.marriedforgood.com) to donating your wedding gown (www.makingmemories.org) so the proceeds can benefit breast cancer research, there are lots of sites that can show you how to make your big day even bigger.
Publicity Maximization Seminar
Saturday, October 2nd and Sunday, October 3rd in New York, NY
Five Top Experts Spill Their PR Secrets In a 2-Day "Publicity Maximization" Seminar. Attendees will learn from Steve Harrison, Rick Frishman, Alex Carroll, Paul Hartunian and Fred Gleeck how to:
- Create "hooks" for yourself and your business that will make you virtually irresistible to every media outlet and make coverage for yourself a virtual certainty.
- Get rich and become famous...being a guest on radio shows...without spending a dime on advertising.
- Create promotional materials (media kits, etc.) that will have the media running to you for your opinion every time a story in your area pops up.
- Promote yourself using low cost means on-line to catapult your sales and exposure into the stratosphere.
- Get massive amounts of print publicity from the man who literally "sold" the Brooklyn Bridge.
- Quickly and easily create an automated process to capture leads and sales and upsell and cross-sell these people with a minimum of effort.
For more information or to register: call 1-866-638-3438 or go to http://www.publicityseminar.com
What Have You Done For Me Lately?
(Formerly "Bookings Of Note")
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
Book Sox, a flexible fabric book cover created by The Turtle Company
Teen People Magazine
Readers' Digest
American Cheerleader Magazine
Star Ledger (NJ)
Fort Worth Star-Telegram
San Antonio Express News
Columbus Dispatch
Los Angeles Family
Long Island Parents & Children
Road Tour Bookings for Reese Halter, a Forest Fire Expert included:
LOS ANGELES: KTLA-TV (WB), KCBS/KCAL-TV (CBS), KNX-AM and KCAA-AM
SAN FRANCISCO: KRON-TV (NBC), KGO-TV (ABC), UPN-TV, KGO-AM, and KNEW-AM
SACRAMENTO: KCRA-TV (NBC) and KOVR-TV (CBS)
PHOENIX: KPNX-TV (NBC), "12 news Today"
Overachievement: The New Model for Exceptional Performance by John Eliot, Ph.D. (Portfolio)
"Wall Street Journal Report" (NBC Productions – syndicated to over 200 stations)
Tips From the Top
Media Lists: Play the Numbers Game
When it comes to media lists, collect as many names as possible. The more names included on your list, the greater your chances of getting your story told. Creating and maintaining your contact list of media and other individuals who may help you publicize your product of service is one of the most important things you can do for your business. The suggestions below will help you get started:
- Jot down the names of members of the media and interesting people and how they might help.
- Form the habit of making notes and collecting names. Always carry a small notebook and pen.
- List the names of ever person you know who might remotely help.
- Study the media to discover who's covering your field and add them to your list.
- Ask your friends, family, and business associates for names to add to your list.
- Ask everyone you meet for his or her business card.
- Toss all you notebook entries and business cards in a bowl, box or file drawer and set aside a specific time each week to organize them, add new entries and revise your list. Insert comments on how you met, mutual friends or any other information that might help you break the ice when you contact them.
Some good Internet services that give the names and contact information for media people are:
- Bacon's Medialist Onlie – www.medialistsonline.com
- MediaMap Online – www.mediamaponline.com
- Media Finder – www.mediafinder.com
- Online Public Relations – www.online-pr.com
- Burrelle's Media Directory – www.burrelles.com/indexmd.html
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin & Jay Conrad Levinson
Look What's Coming Up
These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
February 2005
| American Heart Month | |
| 1st | Car Insurance First Issued (1898) |
| 1st | First Session of the Supreme Court (1790) |
| 2nd | Babe Ruth voted into the Baseball Hall of Fame (1936) |
| 2nd | Groundhog Day |
| 8th | Jules Vern Birthday (1828) |
| 9th | Chinese New Year |
| 10th | "All the News That's Fit To Print" Anniversary (1897) |
| 11th-12th | FINA Swimming World Cup (New York) |
| 12th | Abraham Lincoln's Birthday (1809) |
| 14th | Valentine's Day |
| 18th-20th | Luge World Championships (Park City, UT) |
| 21st | President's Day |
| 22nd | George Washington's Birthday (1732) |
March 2005
| Irish-American Heritage Month | |
| National Nutrition Month | |
| National Women's History Month | |
| Save Your Vision Week (First Week of March) | |
| 1st | Lindbergh Baby Kidnapping Anniversary (1932) |
| 1st | Yellowstone National Park Established (1872) |
| 2nd | Read Across America Day |
| 2nd | Dr. Suess (Theodor Geisel) Birthday (1904) |
| 14th | Albert Einstein Birthday (1879) |
| 17th | St. Patrick's Day |
| 20th | First Day of Spring |
| 23rd-27th | Cycling Elite Track Championships (LA) |
| 27th | Easter |
| 30th | "Jeopardy" TV Premier (1964) |
April 2005
| Cancer Control Month | |
| 1st | April Fool's Day |
| 3rd | Daylight Savings Time |
| 6th | "Barney and Friends" TV Premier (1992) |
| 9th | Civil War Ending Anniversary (1865) |
| 15th | Income Taxes Due |
| 15th | Sinking of The Titanic Anniversary (1912) |
| 22nd | Earth Day |
| 23rd | Passover |
A Personal Note from Rick
A dear friend of mine named Frank Lunn nearly lost his 11-year old son Frankie to Leukemia. If not for St. Jude Children's Research Hospital, Frankie would not be alive today.
In order to show his appreciation to St. Jude's Frank came up with an idea – he wants to raise $1 million dollars within the next 30-days (by August 31st) to donate to St. Jude Children's Research Hospital. This contribution will help find cures and save more children from this dreaded disease.
Frank has named it "Operation Blessings In Adversity" and he's asked me to spread the word to my friends and colleagues. So I'm turning to you, in friendship, for your help. When you make a donation, I will give you a free copy of "Million Dollar Resource List" a $49.00 value as a sign of my appreciation. Plus, you'll also get over $1,000 in other bonus gifts from several prominent entrepreneurs who have also graciously agreed to spread the word about Operation Blessing In Adversity.
Will you contribute to help save the lives of children, like Frankie?
Please click on the following link to learn more about Frankie's remarkable story and about Operation Blessing In Adversity. www.blessingsinadversity.com/18
Sincerely,
Rick Frishman
P.S. Remember, the success of Operation Blessings In Adversity could save the life of someone you love.