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The Tip Sheet
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issue of : July 2004
- Quote of the Month
- PTA Satellite: Tours de Force - Co-Op Tours
- Surfin' - A great source for websites -- old computers, cell phones and sci-fi
- Publicity Maximization Seminar - October 2nd and 3rd in NYC
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: Always Be Too Prepared for an Interview
- Look What's Coming Up - A calendar of upcoming events
Quote of the Month
"I am always ready to learn, although I do not always like being taught."
--Winston Churchill
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA Satellite: Tours de Force
Three for the price of one!
A PTA Co-op Satellite Television Tour allows publishers to promote up to 3 titles at a time for only $9000
Our themed Co-op Tours are in great demand by the media. We feature a maximum of 4 clients, including only one publisher per tour. We have wonderful spokespeople to present your titles in each interview segment. Your books will be presented on a tabletop display decorated to reflect each themed category.
As with our regular Satellite Television Tours, you can expect 18-20 bookings with top local television stations throughout the country. Our flat fee includes everything from development of messages, booking expenses, satellite feeds, spokesperson expenses and all additional costs. You will also receive two airchecks along with a history tape of the entire tour.
That's 3 titles, all for $9000!
A partial listing of our upcoming tours:
August:
11th - College Must-Haves
19th - New Home Gift Guide
September
14th - Healthy Aging Month
October
14th - Halloween
November
10th -Perfect Holiday Party
December
1st - Last Minute Gift Guide
For more information, contact: David Thalberg 212-593-5875, thalbergd@plannedtvarts.com
Surfin'
Working on one of the many business books that are flooding that market? A solid resource for regional business publications is http://www.bizpubs.org, the Association of Area Business Publications site. It's like the Bacon's of business publications. You'll have to dig a bit deeper to find the exact editor you'll need (unlike Bacon's) but at least you'll have the platform from which to dive off of.
Skyrocketing gas prices have you fuming? Drive on over to http://www.gasbuddy.com to find the lowest priced gasoline in your area. Gasbuddy runs 170+ local web sites that gather prices by a network of volunteer gas prices spotters in each area. They also have current and historical average gas price data for every major city/US state/Canadian province going back to January 2001.
Required reading for everyone with an interest in wine - from connoisseurs to amateur enthusiasts, Decanter magazine's website http://www.decanter.com is fabulous. Their experts recommend 4,000 wines a year, so whether you're after an affordable Burgundy or the finest Australia can offer, Decanter will find it for you.
Publicity Maximization Seminar
Saturday, October 2nd and Sunday, October 3rd in New York, NY
Five Top Experts Spill Their PR Secrets In 2-Day "Publicity Maximization" Seminar. Attendees will learn from Steve Harrison, Rick Frishman, Alex Carroll, Paul Hartunian and Fred Gleeck how to:
- Create "hooks" for yourself and your business that will make you virtually irresistible to every media outlet and make coverage for yourself a virtual certainty.
- Get rich and become famous...being a guest on radio shows...without spending a dime on advertising.
- Create promotional materials (media kits, etc.) that will have the media running to you for your opinion every time a story in your area pops up.
- Promote yourself using low cost means on-line to catapult your sales and exposure into the stratosphere.
- Get massive amounts of print publicity from the man who literally "sold" the Brooklyn Bridge.
- Quickly and easily create an automated process to capture leads and sales and upsell and cross-sell these people with a minimum of effort.
For more information or to register: call 1-866-638-3438 or go to http://www.publicityseminar.co
What Have You Done For Me Lately?
Here's a sampling of our latest bookings. They do not include all of the bookings for each campaign just the highlights.
Gain the Edge: Negotiating To Get What You Want by Marty Latz (St. Martin's Press)
CBS, This Morning Saturday
"First Business" - National TV based in Chicago
WGN-TV, "Noon News" (Chicago)
Coverage for the Partnership for Essential Nutrition Press Conference at National Press Club (PTA DC teamed with Ruder Finn Washington DC) included:
ABC, NBC, and CNN Networks
Fox News Channel
ABC Radio
CBS Radio
Associated Press
Reuters
The Tour de France Companion by Bob Roll (Workman)
NPR (National), "Only a Game"
KIRO-AM (Seattle)
KNBR-AM (#1 Sports Station in San Francisco)
Killing the Sale By Todd Duncan (Nelson Business)
American Way Magazine
Selling Magazine
Investors Business Daily
Tips From the Top
Always Be Too Prepared for an Interview
Being interviewed is giving a performance. For most of us, it's not something that we are accustomed to and the very thought can make us catatonic. If you know your stuff, the uneasiness usually dissipates as soon as the first words are out and the answers start to flow.
Before the interview, determine what you want to say. Prepare five main points to work into every interview. Also have three to four subpoints under each of the five main categories, because you never know how long an interview will run. The second step is to strengthen those points with anecdotes, jokes, and statistics so that they are more memorable and entertaining. The third step is to listen to the interviewer's questions carefully and take control of the interview. Always be prepared for the unexpected, and get help from media coaches. Lastly, appear natural, spontaneous and unrehearsed, which takes lots of practice.
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
Look What's Coming Up
We've gone back in time and reprinted in this e-mail, months we've covered before. These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
November 2004
| National Adoption Month | |
| 1st | National Authors Day |
| 2nd | First Scheduled Radio Broadcast Anniversary: 1920 |
| 2nd | Election Day |
| 6th | "Good Morning America" TV Premiere: 1975 |
| 9th | Berlin Wall Opened: 1989 |
| 11th | Veterans Day |
| 18th | Mickey Mouse's Birthday: 1928 |
| 20th | Name Your PC Day |
| 28th | Thanksgiving |
| 29th | Electronic Greeting Day |
December 2004
| National Drunk and Drugged Driving Prevention Month | |
| 1st | Rosa Parks Day: Anniversary of Arrest: 1955 |
| 1st | United Nations: World Aids Day |
| 7th | Hanukkah Begins |
| 9th | Americas First Formal Cremation: Anniversary 1792 |
| 10th | Human Rights Day |
| 14th | South Pole Discovery: Anniversary 1911 |
| 20th | Clinton Impeachment Proceedings: Anniversary 1998 |
| 22nd | Community Carol Singing |
| 25th | Christmas Day |
| 26th | National Whiners Day |
| 29th | Mary Tyler More's Birthday- 1936 |
| 31st | News Year's Eve |
January 2005
| Book Blitz Month | |
| 1st | New Years Day |
| 1st - 7th | Diet Resolution Week |
| 3rd | Tolkien, J.R.R. Birthday: 1892 |
| 8th | Show and Tell Day at Work |
| 12th | National Handwriting Day/John Hancock's Birthday |
| 13th | Radio Broadcasting Day Anniversary: 1910 |
| 15th | First Super Bowl: 1967 |
| 17th | Martin Luther King Day |
| 20th - 26th | Healthy Weight Week |
| 21st | National Hugging Day |
| 22nd | Celebration of Life Day |
| 25th | Fun at Work Day |
| 27th | Vietnam Peace Agreement Signed: 1973 |
| 28th | Bubble Wrap Appreciation Day |