| about PTA | specialties | best sellers | clients | services/capabilities | testimonials | the tip sheet | the team | links |
The Tip Sheet
‹‹ Previous Tipsheet | Index | Next Tipsheet ››
issue of : May 2004
- New Feature: Quote of the Month
- PTA Business Books - Business Unusual - PTA wins Bulldog Award
- PTA AT BEA
- BEA Publishing Seminar
- Surfin' - A great source for websites -- old computers, cell phones and sci-fi
- What Have You Done For Me Lately? - Our latest media bookings
- Tips From the Top - Our monthly advice column: In Praise of E-mail
- Look What's Coming Up - A calendar of upcoming events
New Feature: Quote of the Month
"We had an unlimited budget and we exceeded it."
--Jay Chiat (advertising guru)
If you've got a great quote you want to share, send it to us at kohand@plannedtvarts.com. Thanks!
PTA Business Books
PTA BUSINESS BOOKS WINS BULLDOG AWARDS
PTA Business Books has won two awards from The Bulldog Reporter's annual competition for its media campaign promoting Authentic Leadership (Jossey Bass) by Bill George, former CEO of Medtronic. PTA BB won a Gold Award in the Personality/Celebrity category and a Silver Award in the General Business category. The team was led by Senior VP David Hahn and anchored by Minsun Pak, Publicity Manager and Audra Berman, Associate VP. The book was a Business Week Best-Seller and was featured in the New York Times, Fortune, Fast Company, Associated Press, Business Week, USA Today, The Today Show, CNBC, Fox News, Marketplace, All Things Considered, and Talk of the Nation. PTA last won this award for its 1999 campaign promoting Harvey Mackay's Pushing the Envelope.
PTA Business Books is a full service boutique specialty promoting business books on three levels: publicity, marketing and advertising. Besides arranging speaking engagements in front of key business audiences for its authors, PTA also has coordinated major promotions including national contests and Airline Executive Club promotions. PTA BB Clients include Ken Blanchard, Harvey Mackay, Robert Hagstrom, Herb Kelleher, Barry Nalebuff, Herb Cohen, Barnett Helzberg, Jr., Susan Solovic, Jack Canfield, John Assaraff, Jay Abraham, Pat Dorsey, Jordan Goodman, Henry Mintzberg, Noel Tichy and many other leading business authors.
For more information contact David Hahn (212/593-5847) hahnd@plannedtvarts.com or Minsun Pak (212/715-1678) pakm@plannedtvarts.com.
PTA AT BEA
Come see us at BEA! We will be strolling the floor as usual, but for the first time we will also have a booth! PTA will be joining Midpoint Trade Books in booth number 2467. Please stop by.
BEA Publishing Seminar
June 1,2,3 in Chicago,IL
Want to make serious money in the publishing business? The vast majority (99%) of authors make less than $50,000 a year. This is the seminar to show you how to be in the other 1%!
Tired of going to events lead by the "old guard" of our industry, with tired ideas and concepts that haven't kept up with the times? Frequently, presenters aren't given enough time to get their information across to the group. Not so here. You'll get so much immediately useable, profit-making information at this event it will make your head spin! This 3-day extravaganza is strictly for those who consider the publishing business, a BUSINESS. And, the goal of a business is the maximization of revenue and profits. For more information or to register, go to www.publishingseminar.com.
| Who: | Jerry Jenkins, Rick Frishman, Paul Hartunian, Alex Carroll, Fred Gleeck, Phil Huff, Perry Marshall, Shawn Casey and Armand Morin |
| When: | June 1,2,3 2004 in Chicago, IL |
| Where: | The Congress Plaza Hotel & Convention Center 800/635-1666 or 312/427-3800 or reservations@congressplazahotel.com Put in "PUBLISHING SEMINAR" and get a special rate of $119 a night for 5/31 through 6/3. After that if you stay for BEA the rate is $129 a night for up to 2 people in room. |
Surfin'
The only thing worse than saying something you regret is writing something you regret. How many times have you wished that you could retrieve or edit sent emails? Even emails that have already been opened? Well, there is a new program out there that can change the face of digital communication, and its called Bigstring. The service converts e-mails to HTML documents and stores them on a secure server. Recipients receive a message with an embedded link that connects to that secret Web page. Since mail stays on the server, senders can access their messages to edit or erase them. http://www.bigstring.com/ lists the full capabilities of the program as well as offering a free ten-day trial.
Ever had that dream where a choir sings your praises? Or how about an anthem in your honor? Well, it's all possible now, for a fee. PAMS Production Inc., the country's oldest radio-jingle syndicator, now writes "Personal Cuts". You can choose the length of your song, beginning at 20-second spots and have professional songwriters and studio session singers get to work on your "Personal Cut". These cuts can be used as answering-machine greetings as well as welcome tunes to your personal Websites. Check it out at www.jingles.com
Have a last minute business trip? Need to get away for just a weekend? www.Travelzoo.com caters to procrastinators, emergencies, and impulsivity. TravelZoo will create a personalized list of the top 20 last minute getaways from your area and will email it to you at the beginning of each week. TravelZoo can help you plan all of the details of your trip in the most economical way. The Website lists the best deals on both national and international flights, hotels, car rentals and cruises. The Website is user friendly, divided into clear and helpful categories.
What Have You Done For Me Lately?
Here's a sampling of our latest bookings:
The DaVinci Deception by Reverend Erwin Lutzer (Tyndale Books)
The New York Times
NBC, "The Today Show"
MSNBC, "Deborah Norville Tonight"
Independent Nation by John Avlon (Harmony Books)
CNBC, "The Dennis Miller Show"
C-SPAN, "Book TV"
CNNfn, "Morning News"
Jack LaLanne (Jack LaLanne Power Juicer and 90th Birthday!)
Prevention Magazine
Money Magazine
Fitness Magazine
Better Nutrition Magazine
Smile for Life by Dr. James Bahcall (Greenleaf)
Complete Woman Magazine
Real Estate 101: Buying/Real Estate 102: Renting by Hilda Giron Erfe (Cliffwalk Press)
Los Angeles Times
David Holtzman - Publisher of GlobalPOV.com
Washington Times
Seattle Post Intelligencer
Columbus Dispatch
Tips From the Top
In Praise of E-Mail: 15 Reasons Why Guerrillas Love E-Mail
| 1. | E-mail is efficient. It's quick, easy to use and conserves time. |
| 2. | E-mail gets through. You can reach busy, powerful people who won't ordinarily take or return your phone calls via e-mail. |
| 3. | E-mail has become the publicists' most powerful tool. Sending short, gentle reminders helps publicists balance the need to continually follow-up and the danger that in doing so they might alienate important media contacts. |
| 4. | E-mail gets right to the point. E-mail etiquette encourages brevity and precision. |
| 5. | E-mail allows for Quick, Clear Messages. |
| 6. | E-mail can contain links to your website or other sites. |
| 7. | E-mail lets you transmit bulky files instantly. |
| 8. | E-mail delivers even when unread. When recipients don't read their e-mail, they usually check to see what came in and who sent it. The subject line on e-mail inboxes provides a small space in which you can convey the gist of your message. It keeps you on the recipients' radar, even if they don't open your mail. |
| 9. | E-mail eludes electronic fences. E-mail gets past secretaries, answering machines, voice mail. |
| 10. | E-mail is a versatile marketing tool. It's ideal for sending newsletters, fliers, and other promotional materials without incurring the costs of printing and mailing. |
| 11. | E-mail domain names can promote your business. Invest in a domain name that includes the name of your business. |
| 12. | E-mail signature files are the equivalent of letterheads on stationary. Make sure to include your contact information in your signature file. |
| 13. | E-mail demonstrates that you're firmly in the 21st century. |
| 14. | E-mail shifts the cost and burden from senders to recipient. |
| 15. | E-mail has revived the lost art of letter writing. |
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
Look What's Coming Up
We've gone back in time and reprinted in this e-mail, months we've covered before. These are dates that just might relate to a Morning Drive or Satellite TV Tour topic:
August 2004
| May Your Reading be a Haven Month | |
| 1st | MTV Premier: Anniversary |
| 1st | World Wide Web Anniversary |
| 2nd | Declaration of Independence: Official Signing Anniversary |
| 5th | "American Bandstand" TV Premier |
| 6th | National Fresh Breath Day |
| 9th -11th | Blue Grass Festival |
| 9th | Birthday of Whitney Houston (1963) |
| 15th | National Relaxation Day |
| 26th | Women's Equality Day |
| 27th | Birthday of Mother Teresa (1910) |
| 31st | National Story Teller of the Year Contest |
September 2004
| Be Kind to Editors and Writers Month | |
| 5th | Anniversary of Babe Ruth's First Pro Homer |
| 6th | Labor Day |
| 8th | "The Oprah Winfrey Show" TV Premier |
| 9th | 9/11 Day of Remembrance |
| 13th | International Skeptics Day |
| 15th-21st | Build a Better Image Week |
| 16th | Rosh Hashanah/Jewish New Year |
| 17th | National Football League Formed |
| 20th | Office Olympics |
| 25th | First American Newspaper Published |
| 26th | First Televised Presidential Debate |
October 2004
| Gay and Lesbian History Month | |
| 6th | American Library Association Founding (1876) |
| 7th | Women's News Day |
| 9th | Birthday of John Lennon (1940) |
| 9th | National Bring Your Teddy Bear to Work Day |
| 11th | Columbus Day |
| 12th | International Moment of Frustration Scream Day |
| 14th-20th | National Health Education Week |
| 16th | Anniversary of the Million Man March |
| 22nd | Holy See: National Holiday |
| 23rd | TV Talk-Show Host Day |
| 31st | Halloween |
| 31st | First African American Plays in NBA Game (1950) |