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The Tip Sheet
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issue of : October 2002
- Surfin' - fun and fact filled websites
- DON'T JUDGE A BOOK BY ITS COVER
- SIX TOP PR EXPERTS ARE GIVING AWAY ALL OF THEIR SECRETS ON OCT 18 AND 19TH.
- What Have You Done For Me Lately? - Our latest media bookings
- Prose from the Pros
- Look What's Coming Up - A calendar of upcoming events
- PTA Specialties
Surfin'
A great site for news and commentary on the publishing business is www.Mobylives.com. MobyLives is a weekly column about books and writers that appears in newspapers as well as on- line. In addition to highlighting the week in fiction, poetry and audio, the site offers a list of "Recently Under-appreciated" books.
Are you interested in posting a resume and finding a job, or just looking for something to do tonight? www.mediabistro.com connects media professionals to new opportunities and to each other. The site offers top news and entertainment stories, job listings, chat rooms, media seminars, and industry parties and special events.
If you want to improve your cinema appreciation and knowledge, then check out www.imdb.com for information on every movie ever made. The site offers movie and TV news, message boards, games, and current US movie show times. Or, go to www.apple.com/trailers to see the latest movie trailers.
DON'T JUDGE A BOOK BY ITS COVER
Same goes for us. Well known for our specialty services – our Morning Drive Radio Tours® and Satellite Television Tours, most people don't know that underneath our satellite exterior we do it all. Open up a page in the "PTA book" and you'll find the following chapter headings:
- Road tours
- Long Lead Print Campaigns
- Special Events – bookstore signings, readings, speeches
- National Broadcast Media
- Press Conferences
- Press Kits
- Media Training
- and more.
We've used our experience and creativity to create many successful campaigns, so please give us a call and find out what else we can do for you!
SIX TOP PR EXPERTS ARE GIVING AWAY ALL OF THEIR SECRETS ON OCT 18 AND 19TH.
Steve Harrison, Rick Frishman, Paul Hartunian, Alex Carroll, Raleigh Pinskey and Fred Gleeck will show you how to get a flood of publicity!
For more information please go to:
http://www.publicityseminar.com
Registration Information:
The number to call to register is
1-800-345-3325
Seminar Time/Location:
Friday, October 18 and 19th from 9AM to 6PM both days at
THE SKYLINE HOTEL
725 Tenth Avenue at 49th street
What Have You Done For Me Lately?
Here's a sampling of our latest bookings:
NBC NETWORK NEWS
ABC NEWS TV
C-SPAN
ASSOCIATED PRESS
UNITED PRESS INTERNATIONAL
ABC, CBS, & FOX AFFILIATES IN WASHINGTON DC
These media outlets attended a press conference for The National Council on Patient Information and Education (NCPIE)
GANNETT NEWS SERVICE
Aspirations of Greatness (John Wiley and Sons) by Jim Warner
FOX & FRIENDS (FOX NEWS CHANNEL)
We are Not Afraid (HCI Books) by Homer Hickam
BILL O'REILLY SHOW
CNN MONEY NETWORK (Formerly CNNfn), "CNNMoney Morning"
MSNBC-TV, "Economy Watch"
REUTERS
SAN DIEGO UNION TRIBUNE
CHICAGO TRIBUNE
Does Your Broker Owe You Money (Alpha Books) by Dan Solin.
INC MAGAZINE
Hoover's Vision (TEXERE) by Gary Hoover
Prose from the Pros
Freelance Writer Barbara Hey
- What do you enjoy most about your job?
I am a freelance writer, so the best thing about what I do is variety and flexibility. Everything I do, think or hear about can be potentially used as a story. And something I learn about for one story can be changed and used for a story in another outlet. I write for local papers here in Colorado, the Denver Post, the Boulder Daily Camera, and for magazines, Colorado Avid Golfer, Better Nutrition, Natural Foods Merchandiser. And because I worked for years in New York as a magazine editor and writer, I work for national media as well, publications such as Parenting, My Generation, Health. - How do you prefer to be pitched story ideas from publicists?
As a freelancer, I might be more open to pitches from publicists than overworked, e-mail inundated staff editors. I welcome information because it helps me come up with ideas to then suggest to the editors I work with and keeps me informed of things I might not otherwise hear about. For publicists, going through well-connected freelancers might work to their benefit. If we like an idea, we can cut through the information overload and make a query directly to the editor, sort of be the ones to champion an idea. As for how to pitch, e-mail is best. - The worst thing a publicist can do is...
To not follow through.
Look What's Coming Up
Some annual dates that just might relate to a Morning Drive topic.
November 2002
| Peanut Butter Lover's Month | |
| Lung Cancer Awareness Month | |
| National Healthy Skin Month | |
| November 1st - | National Author's Day |
| November 5th - | Election Day |
| November 11th - | Veterans Day |
| November 28th - | Thanksgiving Day |
| November 29th - | Hanukkah Begins |
December 2002
| Universal Human Rights Month | |
| December 1st-7th - | Tolerance Week |
| December 1st - | United Nations: World Aids Day |
| December 6th - | St. Nicholas Day |
| December 14th - | Nostradamus' Birthday |
| December 10th - | Underdog Day |
| December 21st - | Humbug Day |
| December 22nd - | First Day of Winter |
| December 22nd - | Abilities Day |
| December 25th - | Christmas Day |
| December 30th - | Most Dubious News Stories Of the Year |
January 2003
| Anniversary of Ellis Island Opening | |
| Family Fit Lifestyle Month | |
| National Lose Weight/Feel Great Week | |
| January 1st - | Tournament of Roses Parade |
| January 1st - | New Year's |
| January 4th - | Dimpled Chad Day |
| January 5th - | Anniversary of the premier of "All My Children" |
| January 20th - | Martin Luther King Day |
| January 21st - | Anniversary of the first Concorde flight |
PTA Specialties
Here is a sampling of the 50-60 specialty media campaigns PTA conducts each month:
Boutique Accounts & Road Tours
- Homer Hickam, We Are Not Afraid: Strength & Courage from the Town that Inspired the #1 Best-Seller and Award-Winning Movie, October Sky (Health Communications Inc.) - National Broadcast and Print campaign, 6 City tour, Satellite TV Tour, MDRT
- Alexander Presniakov, Painter - National Print, Broadcast and Internet campaign, one tour city
Morning Drive Radio Tours®
- Helen Fielding, Cause Celeb (Penguin Putnam)
- Danny Glover & Dr. Ravi Thadani, Anemia Lifeline Campaign
- People Magazine, Style Watch
Satellite TV Tours
- Sarah Ferguson, Energy Breakthrough (Simon & Schuster/Weight Watchers Intl.)
- Dean Koontz, One Door Away from Heaven (Bantam Dell Publishing)
- Wendy Williams, Olympic Gold Medalist, Pfizer Women's Sports Foundation Minds in Motion Depression Awareness Campaign (Premier Entertainment Consulting/Chandler Chicco)