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The Tip Sheet
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issue of : March 2002
- Surfin' - fun and fact filled websites
- BOOKINGS OF NOTE
- What Is PTA Reading?
- Look What's Coming Up - A calendar of upcoming events
- PTA Specialties
Surfin'
A great site for news and commentary on the publishing business is www.Mobylives.com. MobyLives is a weekly column about books and writers that appears in newspapers as well as on- line. In addition to highlighting the week in fiction, poetry and audio, the site offers a list of "Recently Under-appreciated" books.
Are you interested in posting a resume and finding a job, or just looking for something to do tonight? www.mediabistro.com connects media professionals to new opportunities and to each other. The site offers top news and entertainment stories, job listings, chat rooms, media seminars, and industry parties and special events.
If you want to improve your cinema appreciation and knowledge, then check out www.imdb.com for information on every movie ever made. The site offers movie and TV news, message boards, games, and current US movie show times. Or, go to www.apple.com/trailers to see the latest movie trailers.
BOOKINGS OF NOTE
Planned Television Arts is proud to announce the celebration of our 40th anniversary. Founded on February 1, 1962, Planned Television Arts has grown into the leader in the book publicity industry, touring more authors than any other agency. Forever improving and expanding, we now have independent offices in Washington, DC, Los Angeles, Chicago, and Toronto.
PTA has always been considered an innovative leader in the industry, creating the Morning Drive Radio Tour in 1990 and being the pacesetter in developing Satellite Television Tours. In addition, PTA has developed specialty boutiques including PTA Faith; PTA Espanol; and PTA Body Mind and Spirit, which respectively handle spiritual authors; latino accounts, and human potential books.
Although known currently for our publishing campaigns, some of PTA's earliest accounts were corporate/consumer campaigns, including the first for the New York Lotto, Planned Parenthood and many pharmaceutical companies. Today, our corporate accounts find us working with organizations such as The Brookings Institute, National Geographic Society, and many websites, including AskDrWeil.com.
With a current staff of 40+ publicists and account executives, we look forward to another successful 40 years of business. Here's a sampling of our latest bookings:
NBC NETWORK NEWS
ABC NEWS TV
C-SPAN
ASSOCIATED PRESS
UNITED PRESS INTERNATIONAL
ABC, CBS, & FOX AFFILIATES IN WASHINGTON DC
These media outlets attended a press conference for The National Council on Patient Information and Education (NCPIE)
GANNETT NEWS SERVICE
Aspirations of Greatness (John Wiley and Sons) by Jim Warner
BOOK TV (CSPAN 2)
Paradoxes of Prosperity (TEXERE ) by Diane Coyle
FOX & FRIENDS (FOX NEWS CHANNEL)
We are Not Afraid (HCI Books) by Homer Hickam
INC MAGAZINE
Hoover's Vision (TEXERE) by Gary Hoover
BOOK TV (CSPAN 2)
The Agent (TEXERE) by Arthur Klebanoff
What Is PTA Reading?
- Liz Ravage (NY) Is Reading:
Breathing Lessons By Anne Tyler
A married couple's life perspective changes when they take a car ride to a funeral - Debbie Fischman, (DC)
Is Reading:
A Painted House
By John Grisham
A coming of age story about a 7 year old on a cotton farm in Rural Arkansas - Scott Piro (NY) Is Reading:
I Ran, Therefore I Am
By Dennis Miller
Rants and perspectives on life, taken from his HBO Series - Amy Stelzner (DC) Is Reading:
The Corrections
By Jonathan Franzen
A disturbing mix of comedy and Tragedy in a Midwestern family - Sam Glazer (NY) Is Reading
Good Omens By Neil Gaiman and Terry Pratchett
A comedic interpretation of the apocalypse and all its players - Lisa Lugo (NY Intern) Is Reading
Dreaming In Cuban
By Cristina Garcia
A Cuban family moves to NY, and their responses to the Revolution in their country
Look What's Coming Up
Some annual dates that just might relate to a Morning Drive topic.
July 2002
| Anti-Boredom Month | |
| July 1st - | Canada Day |
| July 4th - | Independence Day |
| July 7th-13th - | Take Charge of Change Week |
| July 10th - | Don't Step On A Bee Day |
| July 14th - | Bastille Day |
| July 18th - | Nelson Mandela's Birthday |
| July 21st - | National Ice Cream Day |
| July 24th - | Virtual Love Day |
| July 24th-28th - | Bagel Fest |
August 2002
| Admit You're Happy Month | |
| August 1st - | Respect for Parents Day |
| August 3rd - | National Mustard Day |
| August 6th-24th - | Little League World Series |
| August 6th - | National Fresh Breath Day |
| August 10th-18th - | Elvis Week |
| August 19th - | Stay Home With Your Kids Day |
| August 21st - | Poets Day |
| August 22nd-9/1 - | NY State Fair |
September 2002
| Baby Safety Month | |
| Subliminal Marketing Month | |
| September 2nd - | Labor Day |
| September 6th - | Rosh Hashannah |
| September 8th - | Grandparents Day |
| September 9th - | National Boss/Employee Exchange Day |
| September 12th - | Video Games Day |
| September 14th - | International Coastal Cleanup Day |
| September 16th - | Mexican Independence Day |
| September 16th - | UN: International Day For The Preservation Of The Ozone Layer |
| September 17th - | Citizenship Day |
| September 22nd - | Hobbit Day |
| September 23rd - | First Day of Fall |
| September 28th - | National Heritage Day |
PTA Specialties
Here is a sampling of the 50-60 specialty media campaigns PTA conducts each month:
Boutique Accounts & Road Tours
- Homer Hickam, We Are Not Afraid: Strength & Courage from the Town that Inspired the #1 Best-Seller and Award-Winning Movie, October Sky (Health Communications Inc.) - National Broadcast and Print campaign, 6 City tour, Satellite TV Tour, MDRT
- Alexander Presniakov, Painter - National Print, Broadcast and Internet campaign, one tour city
Morning Drive Radio Tours®
- Helen Fielding, Cause Celeb (Penguin Putnam)
- Danny Glover & Dr. Ravi Thadani, Anemia Lifeline Campaign
- People Magazine, Style Watch
Satellite TV Tours
- Sarah Ferguson, Energy Breakthrough (Simon & Schuster/Weight Watchers Intl.)
- Dean Koontz, One Door Away from Heaven (Bantam Dell Publishing)
- Wendy Williams, Olympic Gold Medalist, Pfizer Women's Sports Foundation Minds in Motion Depression Awareness Campaign (Premier Entertainment Consulting/Chandler Chicco)