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issue of : February 2002

In this Issue

 

Surfin'

Oh, the power of the internet. It can even make your radio obsolete! Now you can listen to your favorite radio station and get information about that station, all through the same site. By listing the stations in alphabetical order and using the power of RealAudio, sonic.net makes it easy to listen through the internet. Just log on to http:// www.sonic.net/bigal/radio.htm and crank up your computer volume!

Trying to reach the college Market? Check out CRN, a site that produces and distributes programming for college students. For example, one of their weekly programs is College Talk. Topics covered affect the lives of America's college students and range from serious discussions on drug and alcohol use on campus, AIDS, racism, the economy, sexual behavior, and the environment, to lighter conversation about campus food, dating concerns, and roommate relations. Don't wait, log on to http://www.internetwork.com/crn/.

Miss Napster? Tired of paying ridiculous prices for CD's? Have we got the answer for you? This new site allows you to download music for free. They even give you all the required features for listening and playing your favorite song. http://www.madster.com is the answer, so start downloading.

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PTA CELEBRATES OUR 40th ANNIVERSARY!

Planned Television Arts is proud to announce the celebration of our 40th anniversary. Founded on February 1, 1962, Planned Television Arts has grown into the leader in the book publicity industry, touring more authors than any other agency. Forever improving and expanding, we now have independent offices in Washington, DC, Los Angeles, Chicago, and Toronto.

PTA has always been considered an innovative leader in the industry, creating the Morning Drive Radio Tour in 1990 and being the pacesetter in developing Satellite Television Tours. In addition, PTA has developed specialty boutiques including PTA Faith; PTA Espanol; and PTA Body Mind and Spirit, which respectively handle spiritual authors; latino accounts, and human potential books.

Although known currently for our publishing campaigns, some of PTA's earliest accounts were corporate/consumer campaigns, including the first for the New York Lotto, Planned Parenthood and many pharmaceutical companies. Today, our corporate accounts find us working with organizations such as The Brookings Institute, National Geographic Society, and many websites, including AskDrWeil.com.

With a current staff of 40+ publicists and account executives, we look forward to another successful 40 years of business.

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BOOKINGS OF NOTE

Here's a sampling of our latest bookings:

WOMAN'S WORLD
MS. FITNESS
NEW YORK DAILY NEWS
NEW YORK NEWSDAY
THE HOUSTON CHRONICLE
PHILADELPHIA INQUIRER
DALLAS MORNING NEWS

Deep Sleep 101 (Blue Marble Music) by Dr. Gregg Jacobs

NEW YORK TIMES
FINANCIAL TIMES
USATODAY.COM
MIAMI HERALD
CLEVELAND PLAIN DEALER

Pilot Your Life (Prentice Hall) by Ron Shaw, the CEO of Pilot Pens Corporation of America

THE RUNNING TIMES

Faust's Gold (St. Martin's Press) by Dr. Steven Ungerleider

FOX & FRIENDS (FOX NEWS CHANNEL)
GOOD MORNING DALLAS (WFAA-TV - ABC AFFILIATE)

When God Winks (Beyond Words Publishing) by SQuire Rushnell

TALK OF THE NATION (NPR)
AMERICA'S BREAKFAST (TALK AMERICA RADIO NETWORK)

Star Crossed Orbits (McGraw Hill) by James Oberg

NEW YORK TIMES

Mario Andretti: A Driving Passion (David Bull Publishing) by Gordon Kirby

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Prose from the Pros

PTA spoke with Danny Miles, producer for USA Radio, a news/talk network syndicated to 350 stations nationwide. Here's what he had to say:

  • What do you think the hot topic for 2002 will be?
    Our military's ongoing search for Bin Laden and the mission to put a stop to his terror network and the security concerns that surround it. The economy will also be a continuing story. Life as we know it has changed since 9/11 and every big event this year will be more patriotic than ever. Just wait until the Olympics or the awards shows like the Grammys or the Oscar's.
  • What do you look for in a guest?
    I look for someone who is upbeat, knows what he or she is talking about, and speaks with the same kind of passion it took for them to get their book published or to be chosen as the spokesperson for the cause they are pitching. It's important for the guest to know how to sell himself/herself to the listener as someone they can trust, and the rest will fall into place.

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Quote of the Month

"Interestingly, according to modern astronomers, space is finite. This is a very comforting thought - particularly for people who cannot remember where they left things."
--Woody Allen

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Look What's Coming Up

Some annual dates that just might relate to a Morning Drive topic

April 2002

Keep America Beautiful Month
National Poetry Month
National Self Publishing Month
April 1st-7th -Laugh at Work Week
April 1st -April Fools Day
April 7th -Daylight Savings Time Begins
April 7th-13th -National Garden Week
April 15th -Income Tax Deadline
April 21st- 27th -National Volunteer Week
April 22nd-28th -National TV Turnoff Week
April 28th -Kiss Your Mate Day
April 30th -National Honesty Day

May 2002

National Book Month
National Hamburger Month
May 1st - 5th -BookExpo America
May 2nd -National Day of Prayer
May 3rd -Hug Your Cat Day
May 4th -the 128th Kentucky Derby
May 5th-11th -National Family Week
May 6th -No Diet Day
May 12th -Mother's Day
May 17th -National Bike to Work Day
May 27th -Memorial Day & French Open Begins
May 31st -World Cup Games Begin

June 2002

Dairy Month
National Safety Month
June 1st-7th -Stepparents' Week
June 7th & 8th -Donut Day
June 10th - 16th -Meet a Mate Week
June 13th - 16th -US Open golf
June 14th -Flag Day
June 16th -Father's Day
June 21st -Take Your Dog To Work Day
June 24th -Wimbledon begins
June 30th -World Cup championship game

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PTA Specialties

Here is a sampling of the 50-60 specialty media campaigns PTA conducts each month:

Boutique Accounts & Road Tours

  • Dr. Kevin Leman , Birth Order Connection (Baker Books) - National Broadcast and Print campaign, 6 City tour, and Radio Phoners
  • Mario Andretti, A Driving Passion(David Bull) - MDRT, 2 city tour, and print campaign

Morning Drive Radio Tours®

  • Stan Lee, Alien Factor(Ibooks)
  • Gene Simmons, , Kiss and Make Up (Crown Publishing)

Public Radio Tours

  • James Oberg, Star-Crossed Orbits(McGraw Hill)
  • Candice Carpenter, Chapters (McGraw Hill)

Satellite TV Tours

  • Nick Kelsh,, How To Be Santa Claus (Stewart Tabori & Chang)
  • Suzanne Somers, Somersize Desserts (Crown Publishing)
  • Bill O'Reilly The No-Spin Zone (Random House Audio)

Teleprint Conference

  • Former President Jimmy Carter, Christmas In Plains (Simon and Schuster)

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