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The Tip Sheet
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issue of : December 2001
Surfin'
Interspersed among the junk mail and spam that fills our Internet e-mail boxes are dire warnings about devastating new viruses, malicious software that can steal the computer right off your desk, along with messages about free money, and children in trouble -- all attempting to grab your attention and get you to forward them on to everyone you know. So, which ones are true? Check out http://hoaxbusters.ciac.org/ to find out which ones are credible and which ones are hoaxes!
Don't feel guilty about that Thanksgiving dessert you just devoured! Use WebMD Health: Dessert Wizard www.my.webmd.com/dessertwizard to figure out how to make up for it. Select the treat you inhaled, then, choose an exercise from a long list. The wizard returns with an estimate of how long you'll have to work out to burn off the calories you've consumed.
For tube-loving bargain hunters who dreamed about being on stage with Bob Barker comes game Show Central - www.gscentral.net. The site includes detailed backgrounds of your favorite games shows such as Press Your Luck ("no whammies...big money...stop!"), The Price is Right, and "The Game Show Theatre" houses downloads from past greats like Love Connection and The Joker's Wild.
PTA COMBINES TWO OF OUR SIGNATURE SERVICES!
Trying to reach radio and television audiences but have a client with limited availability? We have the solution to your dilemma - our new combination Satellite Television Tour and Morning Drive Radio Tour®!
Since 1990, PTA has been renowned for the Morning Drive Radio Tour® which has proven to be an extremely popular and effective media vehicle. The Morning Drive Radio Tour features 18 back-to-back, 10-minute interviews with radio shows all across the country-in one morning.
Our Satellite Television Tour beams your client to local television stations nationwide. Rising with the sun, our tour runs from 6:30am - 9:30am eastern time and features mostly live interviews.
Our new combination features the best of both of these services. In one morning, PTA will book both television and radio interviews maximizing your client's time. Reach out to both these important audiences with the ease of a well-organized, top quality, PTA combination tour!
For more information please call Rick Frishman at 212-593-5845 or e-mail frishmanr@plannedtvarts.com.
Quote of the Month
"Interestingly, according to modern astronomers, space is finite. This is a very comforting thought - particularly for people who cannot remember where they left things."
--Woody Allen
BOOKINGS OF NOTE
Here's a sampling of our latest bookings:
THE NEW YORK TIMES
PORTLAND OREGONIAN
PBS-TV, "TO THE CONTRARY"
STRATEGY & BUSINESS
BLOOMBERG RADIO
YAHOO FINANCE.COM
Paradoxes of Prosperity (Texere) by Diane Coyle
PEOPLE MAGAZINE
ENTERTAINMENT WEEKLY
ASSOCIATED PRESS
AMERICA WEST AIRLINES MAGAZINEv
AMERICAN WAY MAGAZINE
CBS SATURDAY EARLY SHOW
RELIGION NEWS SERVICE
NEW YORK NEWSDAY
NEW YORK DAILY NEWS
WOR RADIO, "JOEY REYNOLDS SHOW"
America Wide: In God We Trust (Ken Duncan Panographs) by Ken Duncan
BOSTON GLOBE
INVESTOR'S BUSINESS DAILY
SCRIPSS HOWARD NEWS SERVICE
BLOOMBERG RADIO
"ON THE JOB" - ABC RADIO NETWORK
Pilot Your Life (Prentice Hall) by Ron Shaw, the CEO of Pilot Pens Corporation of America
NEW YORKER
Faust's Gold (St. Martin's Press) by Dr. Steven Ungerleider
For your holiday eating pleasure, a recipe from the kitchen at PTA.
Crust:
1 cup sifted flour
½ cup quick-cooking rolled oats
½ cup firmly packed brown sugar
½ cup butter
Pumpkin Filling:
1 lb. can pumpkin (2 cups)
1 can evaporated milk (NOT sweetened condensed!)
2 eggs
¾ cup sugar
½ tsp. salt
1 tsp. cinnamon
½ tsp. ground ginger
¼ tsp. ground cloves
Topping:
½ cup chopped pecans or walnuts
½ cup brown sugar
2 tbsp. butter
- Combine flour, rolled oats, 1/2 c. brown sugar & 1/2 c. butter in mixing bowl. Mix until crumbly using electric mixer on low speed. Press into ungreased 13 x 9 x 2 pan. Bake in moderate oven at 350º for 15 minutes.
- Combine pumpkin, evaporated milk, eggs, sugar, salt, cinnamon, ginger & cloves in mixing bowl. Beat well. Pour into crust. Bake in oven at 350º for 20 min.
- Combine pecans or walnuts, 1/2 c. brown sugar & 2 tbsp. Butter. Sprinkle over pumpkin filling. Return to oven & bake 15-20 minutes or until filling is set. Cool in pan on rack.
Look What's Coming Up
Some annual dates that just might relate to a Morning Drive topic.
January 2002
| Int'l Life Balance Month | |
| Jan 1st - | New Year's Day |
| Jan 3rd - | Rose Bowl Game and Parade |
| Jan 10th - 20th - | Sundance Film Festival |
| Jan 15th - | Humanitarian Day |
| Jan 14th - | Nat'l Clean-Off-Your-Desk Day |
| Jan 16th - | Religious Freedom Day |
| Jan 21st - | Martin Luther King, Jr. Birthday |
| Jan 28th - 1st - | CBA (Christian Booksellers Association) Expo, Indianapolis |
February 2002
| Nat'l African American History Month | |
| American Heart Month | |
| Feb 1st - 3rd - | Groundhog Days |
| Feb 4th - 9th - | Nat'l Consumer Protection Week |
| Feb 8th - 24th - | 2002 Winter Olympics |
| Feb 12th - | Chinese New Year |
| Feb 12th - | Mardi Gras, New Orleans |
| Feb 14th - | Valentine's Day |
| Feb 17th - 23rd - | Nat'l Engineers Week |
| Feb 18th - | Presidents' Day |
March 2002
| Irish-American Heritage Month | |
| Women's History Month | |
| Nat'l Nutrition Month | |
| Mar 8th - | Employee Appreciation Day |
| Mar 16th - | St. Patrick's Day |
| Mar 29th - | Good Friday |
| Mar 24th - | Nat'l Family Day |
| Mar 31st - | Easter |
PTA Specialties
Here is a sampling of the 50-60 specialty media campaigns PTA conducts each month:
Boutique Accounts & Road Tours
- Ron Shaw, CEO of Pilot Pen Pilot Your Life (Prentice Hall) National print and Satellite TV Tour, Radio, 2-city road tour.
- Lawrence Kelemen, To Kindle A Soul (Leviathan Press) - MDRT, 3 City tour, and Radio Phoners
- Ken Duncan, America Wide (Tyndale House), National print campaign, 6 city road tours, Broadcasting & Christian media
Morning Drive Radio Tours®
- Iyanla Van Zant Everyday I Pray (Simon & Schuster)
- Caroline Kennedy The loved Poems by Jacqueline Onassis (Hyperion)
- Drew Barrymore Riding in Cars With Boys (Premier Entertainment Consulting)
- Rick Doran, Fireman Calendar Glory: A Celebration of the American Flag
Satellite TV Tours
- Anna Escobedo Cabral President & CEO of HACR for their Corporate Governance Study
- Self-Magazine, editor Lucy Danziger October Issue Issue (Conde Nast)
- Mark Burnett Dare To Succeed (Hyperion)
- Rev. Robert Schuller My Journey (Harper Collins San Francisco)
Teleprint Conference
- Tim LaHaye & Jerry Jenkins, Desecration (Left Behind Series) (Tyndale House)