| about PTA | specialties | best sellers | clients | services/capabilities | testimonials | the tip sheet | the team | links |
The Tip Sheet
‹‹ Previous Tipsheet | Index | Next Tipsheet ››
issue of : July 2001
Surfin'
Looking to direct your direct mail campaign at college students? The database at www.CampusParty.com. contains information on over five million college students, with the capability to sort them by year and major. In addition, nearly one million college students receive e-mail from this website. You cannot fail to reach your intended audience with this fabulous new resource.
While e-mail can be a wonderful marketing tool, it can also be the bane of our existence. Have you ever e-mailed a message to someone only to regret it two minutes after hitting the send button? Well, why not make it go away? No, you no longer have to be Houdini to make this disappearing act happen. Just visit www.disappearing.com. While the e-mail may be read first, it will disappear on a pre-determined expiration date. The technology was created with corporate liability in mind because, often, old e-mail messages will show up in court cases.
Are you in the mood for a summer barbecue? You may be after visiting www.3men.com/barbecue.htmWith a variety of great grilling recipes, your friends, co-workers, and family will think that you are the Barron of Barbecue. Then they will forget all about those e-mails you accidentally sent them.
SPOTLIGHT ON PTA FAITH
Have you heard about PTA's Faith Division? PTA Faith is the full service Religious/Christian division of Planned Television Arts with a team of publicists dedicated solely to promoting religious titles, as well as Christian musicians and religious organizations. PTA's experts regularly work with the Christian media and have also developed an excellent reputation for helping religious publisher's crossover into the general market with their mainstream titles.
PTA Faith has had a busy Spring promoting best-selling fiction author Frank Peretti's The Wounded Spirit (Word Publishing) and Hangman's Curse (Tommy Nelson), Sr. Vice President of the Orlando Magic, Pat William's Secrets from the Mountain (Revell), Co-founder of The Promise Keeper's David Wardell and Jeffrey Leever's Daily Disciples (Promise Press), Dr.'s Les and Leslie Parrot's When Bad Things Happen to Good Marriages (Zondervan), Lori Graham Bakker's More Than I Could Ever Ask (Thomas Nelson), Rabbi Yechiel Eckstein's The Journey Home and best-selling co-author's Bruce and Stan's latest book called Bruce and Stan Search for the Meaning of Life (Word Publishing).
Upcoming projects include working with LA Times columnist and Fox Newschannel's regular host and commentator; Cal Thomas for his new book called The Wit and Wisdom of Cal Thomas (Promise Press), parenting and relationship expert, Dr. Kevin Leman's, The Birth Order Connection (Revell), and internationally acclaimed Australian photographer, Ken Duncan for his latest masterpiece called America Wide.
For more information on PTA Faith, please contact Sharon Farnell at 212/593-6337 or e-mail her at farnells@ruderfinn.com
BOOKINGS OF NOTE
Here's a sampling of our latest bookings:
NEW YORK TIMES
WASHINGTON POST
DALLAS MORNING NEWS
PUBLISHERS WEEKLY
GLOBE & MAIL
Blood Sweat & Tears (TEXERE) by Richard Donkin
ABC-WORLD NEWS TONIGHT
W/ PETER JENNINGS
NPR/All Things Considered
Sprawl Hits the Wall report (Brookings Institution).
GOOD MORNING AMERICA
EXTRA!
American Diabetes Association's, "Diabetes for Guys" campaign
CNBC-TV, "POWER LUNCH"
CNNfn-TV BUSINESS UNUSUAL
BLOOMBERG-TV
Brand Warfare (McGraw-Hill) by David F. D'Alessandro
CONTINENTAL AIRLINES MAG.
A&E-TV
How They Achieved (Wiley) by Lucinda Watson
ENTREPRENEUR MAGAZINE
INCENTIVE MAGAZINE
INVESTOR'S BUSINESS DAILY
CNN.COM
Values Shift (FairWinds Press) by John B. Izzo, Ph. D. & Pam Withers
prose from the pros
PTA Faith recently spoke with Molly Young, Senior Guest Coordinator of "The 700 Club", on how she books guests on this top national Christian show. Here's what she had to say:
- How do you select guests for the show?
It's a combination of keeping up with what's in the news, hot topics (Survivor), books/press kits from publicists, viewer mail and referrals from senior producers. - What topics and/or stories are you most interested in?
Inspirational stories of people's personal faith-how this changed their lives and can be an encouragement to our audience. Also, in-studio demonstrations, such as, cooking and some live animals, fitness, etc. - Do you take mainstream guests? Do you need a Christian angle for a mainstream guest?
Yes, we have mainstream guests, i.e. Survivor participant, Mr. Food, etc. A Christian angle helps; it really depends on the topic-good tax advice is good tax advice, but lifestyle advice needs a Christian angle. Guests we would not have on are guests known to have lifestyles outside generally accepted Christian guidelines. - As the top national Christian show, how many publicity packages are you bombarded with each day?
We average 400 pieces of mail a week with half of that being books and press kits. We put on 5 guests a week. - What is your lead-time?
About 4-6 weeks, although like any show we do have holes and cancellations. - What's the best way to pitch you a guest?
Send the book and press kit. Then follow up in 7-10 days with a phone call or e-mail.
PREFER TO RECEIVE "THE TIP SHEET" VIA E-MAIL?
To receive this newsletter via e-mail, please send your e-mail address (and affiliation) to kohand@ruderfinn.com. Thanks.
Look What's Coming Up
Some annual dates that just might relate to a Morning Drive topic.
July
| Recreation and Parks Month | |
| Jul 1st - | Canada Day (Canada) |
| Jul 4th - | Independence Day |
| Jul 15th-21st - | Captive Nations Week (International) |
| Jul 20th - | Moon Day |
| Jul 26th - | New York Ratification Day |
August
| National Parks Month | |
| International Clown Week | |
| Aug 4th - | Coast Guard Day |
| Aug 19th - | Bill Clinton's Birthday |
| Aug 21st - | Poet's Day |
| Aug 27t - | Petroleum Day |
September
| National Literary Month | |
| National Leukemia & Lymphoma Awareness Month | |
| Sept 3rd - | Labor Day (US) |
| Sept 9th - | Grandparents Day |
| Sept 12th - | Citizenship Day |
| Sept 17th - | Rosh Hashanah |
| Sept 21st - | International Day of Peace (UN) |
| Sept 22nd - | Autumnal Equinox |
| Week of the 23rd - | Banned Books Week |
| Sept 28th - | Native American Day |
| Sept 26th - | Yom Kippur |
CHECK THIS OUT. . .
Publishers Weekly, Publishers Marketing Association (PMA) and Book Marketing Works are presenting a practical, hands-on, information packed seminar on how to better publish, market and profit from a book in the 21st century. Mastering the Book Market features such nationally known experts as Dan Poynter, John Kremer, Jan Nathan, Mary Westheimer, Rick Frishman and Brian Jud. Discover new ways to pitch to the media, increase profitability & improve sales on the Internet. For more information, please contact Brian Jud at Book Marketing Works, at (866) 788 - 5334, via e-mail at info@publishingseminars.com, or visit www.publishingseminars.com.
PTA Specialties
Here is a sampling of the 50-60 specialty media campaigns PTA conducts each month:
Boutique Accounts & Road Tours
- Ron Shaw – CEO of Pilot Pen Corporation of America & author of Pilot Your Life (Prentice Hall) - 11 city road/speaking tour, national print, MDRT
- Ken Duncan – author of America Wide (Ken Duncan Panagraphs) - 6 city road tour, MDRT, national print and broadcast media, Christian media
Morning Drive Radio Tours®
- Blue Cross And Blue Shield Association
- Laura Hillenbrand – author of The New York Times best-seller Sea Biscuit (Random House)
- Yogi Berra – author of If you See A Fork In The Road Take It (Hyperion)
- Tom Brokaw – An Album of Memories (Random House)
- David D'Alessandro – D'Alessandro CEO of John Hancock and author of Brand Warfare (McGraw-Hill)
Satellite TV Tours
- Rap Singer Mystikal – - (Seagram's Gin Series)
- Doug Flutie & Wes Hobson – The Lamisal AT Escape From Alcatraz Triathlon (Novartis)
- Noah Wyle and Kellie Greene – discussed post-traumatic stress disorder (Chandler Chicco)
- David D'Alessandro – CEO of John Hancock and author of Brand Warfare (McGraw-Hill)
Teleprint Conferences
- Tom Brokaw - An Album of Memories (Random House)