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The Tip Sheet
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issue of : February 2000
TWO NEW PTA INTERNET SERVICES
PTA is proud to announce two new and exclusive services:
A weekly, hour long, Internet radio program titled "Author Talk" on the Success Talk Radio, a live Internet Radio station (www.success-talk.com). Audio interviews will be "aired" on the site and can be downloaded live. Each interview will remain on the site for a minimum of one year. Links to the authors and publishers sites, along with detailed information on the book will be on this dedicated site.
"The Authors Network" features streaming video and audio interviews of business authors on the www.applegateway.com web site masterminded by noted business journalist, Jane Applegate. Every title will offer the following to anyone who logs on to the site:
- Press Release
- Testimonials
- Author's Tour Schedule or Calendar Appearances
- Five minute streaming video and audio interview
- Complete transcript of the interview
- Author Biography
- Author Photograph
- Cover shot of book
- Link to amazon.com, author's web site; publisher's web site
A year long presence on the web site with option to renew.
For more information about "The Author's Network" please contact David Hahn @ 212-593-5847 or hahnd@ruderfinn.com. For "Success Talk Radio" interviews and other "Online Services" please contact David Thalberg @ 212/593-5875 or thalbergd@ruderfinn.com.
INTRODUCING PTA-NET
PTA-NET offers complete Internet publicity services to our clients.
Some of the new services PTA-NET provides include: Targeted Email News Release, Chat Tours, Web Site Link Campaigns, Video and Audio Webcasts and Search Engine Placement.
With thousands of key media contacts, including print, broadcast and online media journalists, we can reach the right audience for you. We target the appropriate contacts, based on specific demographics and arrange chats and interviews and set up reciprocal links.
Being able to "chat" one-on-one with people especially interested in your topic has made online chats one of the fastest growing and effective ways for our clients to get their message out to an ever-increasing audience. It is an especially good way of creating "buzz" and awareness for a new book or product. We target high traffic Web portals in the demographic that generate the largest online audience. Prior to the chat, we coordinate publicity for the event to draw an even larger audience. Your author/ spokesperson doesn't even need to be computer literate. We will provide an Internet coordinator; all they have to do is be on the phone, and their "live" answers are typed in!
We can "link" your website to other comparable sites and enter your list or site in the most popular search engines. This will boost the visibility of your site, while bringing in a new audience and online recognition and it will insure that online users will be directed to your site (rather than that of a competitor.)
To find out more about PTA-Net please contact: Karen Bierman @ 212/593-5892 or biermank@ruderfinn.com for chats and online interviews; for other "Online Services" as well as "Success Talk Radio" please contact David Thalberg @ 212/593-5875 or thalbergd@ruderfinn.com.
BOOKINGS OF NOTE
Here's a sampling of our latest bookings:
LATER TODAY (NBC)
TODAY IN NY (WNBC)
Featured an interview with Dr. Kevin Leman, author of Sex Begins in the Kitchen (Baker Books)
INVESTOR'S BUSINESS DAILY
LOS ANGELES TIMES
BUSINESS WEEK
CONTINENTAL AIRLINES MAG.
ENTREPRENEUR
Interviewed Ken Blanchard, author of Leadership by the Book (Morrow)
BLOOMBERG-TV
CNNfn-TV
Broadcasted interviews with Ed Gordon, author of Skill Wars (Buttersworth)
THE NEW YORK TIMES
Featured Neil Rackham, author of Rethinking the Sales Force, in a feature article (McGraw-Hill)
INVESTOR'S BUSINESS DAILY
LOS ANGELES TIMES
Interviewed Jay Abraham, author of Getting Everything You Can Out of all You've Got for feature articles (St. Martins Press)
LEEZA
HOUR OF POWER
Both featured appearances by the author of Acres of Hope, Patty Anglin, which helped raise money for the Anglin's foster children
SURFIN'
Looking for intelligent articles on the web? Check out cybereditions.com, where over 100 websites are viewed six days a week for the most intellectually stimulating articles. Publisher Denis Dutton writes blurbs about his selections with links to their websites. The result is jam-packed site of news, opinions and book reviews.
Want to impress your clients? Don't take chances when eating out, click on to zagat.com to find the best in fine dining across the country.
PREFER TO RECEIVE "THE TIP SHEET" VIA E-MAIL?
To receive this newsletter via e-mail, please send your e-mail address (and affiliation) to kohand@ruderfinn.com. Thanks.
And the Best Tour Cities Are...
Planning a road tour for your author/spokesperson but are not sure what the best cities to tour are? An informal survey of our PTA road tour specialists voted the following cities as the top ten: (in no particular order) St. Louis, Dallas, Houston, Los Angeles, Chicago, Minneapolis, Atlanta, Washington, DC & New York.
Look What's Coming Up
Some natural tie-ins in case you want to call us for a Radio or Satellite TV Tour!
April
| Informed Woman Month | |
| International Amateur Radio Month | |
| National Pecan Month | |
| Stress Awareness Month | |
| Apr. 1st-7th | Golden Rule Week |
| Apr. 1st | Nat'l. Hug Your Newsman Day |
| Apr. 12th | American Civil War begins (1861) |
| Apr. 19th | Passover begins |
| Apr. 23rd | Easter Sunday |
May
| National Barbecue Month | |
| Correct Posture Month | |
| National Salsa & National Salad Month | |
| International Business Improvement Awareness Month | |
| Better Sleep Month | |
| May 1st-7th | Cartoon Art Appreciation Week |
| May 7th-13th | National Pet Week |
| May 4th | Nat'l. Weather Observer's Day |
| May 6th | No Diet Day |
| May 14th | Mother's Day |
| May 29th | Memorial Day |
| May 31st | Seinfeld TV Premiere: 10th Anniversary |
June
| Entrepreneurs Do It Yourself Marketing Month | |
| June Is Turkey Lovers' Month | |
| June 1st-7th | Stepparents' Week |
| June 4th-10th | Small Business Week |
| June 18th-24th | Nat'l. Forgiveness Week |
| June 1st | CNN debuted: 20th Ann. |
| June 5th | Alternative Officing Day |
| June 9th | Donald Duck's Birthday |
| June 18th | Father's Day |
| June 20th | First Day of Summer |
| June 28th | Beginning of WWI (1914) |
PTA Specialties
Here is a sampling of the 50-60 specialty media vehicles PTA conducts each month.
Morning Drive Radio Tours®
- John Glenn – Astronaut, former Senator and author of John Glenn – A Memoir (Bantam)
- Jack LaLanne – Fitness Guru and spokesperson for Pletal (UpJohn)
- Linda Schaeffer – Creator, Producer and Director for Nickellenium (Nickelodeon)
- Michael Crichton – Author of Timeline (Knopf)
- Dana Reeve – Foundation Spokesperson & author of Care Packages (Random House)
- Mike Wise and Frank Isola – Sports reporters and authors of Just Ballin':The Chaotic Rise of the New York Knicks (Simon & Schuster)
Satellite TV Tours
- Sarah Ferguson – Duchess of York and author of Win The Weight Game (Simon & Schuster)
- Kelsey & Camille Grammer – Actor and spokespeople for IBS Awareness Campaign
- Suzanne Somers – actress and author of 365 Ways to Change Your Life
- Carley Roney – creator of TheKnot.com and author of The Knot's Ultimate Wedding Planner (Broadway Books)
Power Promotions™
- Zagat.com (Zagat.com)
- Jimmy the Bartender's Guide to Life (Rodale Books)
- Pet's Letters to God (Rodale Books)