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The Tip Sheet
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issue of : June 1999
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SURFIN'
No time to surf the web, then check out our fun and helpful websites. Trying to figure out if Rosie, Jerry, or Oprah would speak to your author? Get an up to the minute look at past and future talk show guests and topics at www.tvtalkshows.com along with the latest talk show gossip.
For the latest information on over 1200 radio stations around the world check out www.topradio.com and www.radioguide.com.
New site www.radioblack.com caters to the African American demographic with information on over 700 stations, including information on syndicated programs like Tom Joyner and Doug Banks.
Pushing the Envelope King Once Again
After successfully promoting Harvey Mackay's last book, Dig Your Well Before You're Thirsty, PTA was hired again to promote his new book, Pushing the Envelope: All the Way to the Top (Ballantine).
For Harvey's new book PTA employed a strategy of arranging speaking engagements in as many venues as possible during a 35-city tour as well as booking traditional media. Working with local business journals, chambers of commerce, business bookstores, sales associations and business school alumni clubs, PTA found many happy sponsors eager to have Harvey come and speak. Audiences often numbered 300 people or more with a good percentage of those people buying books. In many cases, people bought the book as part of an overall admission price. All sales were processed through local Barnes & Noble bookstores, Borders or major independents.
Top national media placements included features in the New York Times, AP and USA Today along with interviews on CNBC, CNN, CNN-fn and Bloomberg. Other major print placements included reviews and features with American Way; INC., Success Magazine, the Rotarian and syndicated writers such as Jeffrey Gitomer; Jim Pawlak, Joyce Lain Kennedy, Dave Murphy and Michael Kinsman.
PTA also conducted a "Spend a Day with Harvey Mackay" contest with ten American Airlines' Admirals Clubs at six different airports around the country.
To date the book has appeared on the best-seller lists of the New York Times, Business Week, and the Wall Street Journal, as well as many regional lists, including the Dallas Morning News, Boston Globe and Denver Post
For more information on this campaign or on PTA Business Books Division, please contact David Hahn at 212/593-5847 or e-mail him at hahnd@ruderfinn.com.
BOOKINGS OF NOTE
Here's a sampling of our latest bookings:
PEOPLE MAGAZINE
FOX NEWS CHANNEL:
"FOX & FRIENDS"
NEW YORK DAILY NEWS
All interviewed and featured Rick Browne and Jack Bettridge, authors of BBQ America (Time Life Books)
CNN-FN, "BUSINESS UNUSUAL"
FAST COMPANY
THE FUTURIST
All interviewed Rolf Jensen, author of The Dream Society (McGraw Hill Publishers)
USA TODAY
Featured Pat Summerall, author of Business Golf (Carol Publishing)
DONNY & MARIE
IN STYLE
MIRABELLA
FITNESS MAGAZINE
BLOOMBERG BUSINESS RADIO:
"EXECUTIVE DINING"
All covered Last Suppers: If the World Ended Tomorrow, What Would Be Your Last Meal? by James L. Dickerson (Lebhar-Friedman)
NBC's TODAY IN NEW YORK
Broadcasted an interview with Arnold Palmer, author of A Golfer's Life (Ballantine Books)
ABOUT US...
A little known fact...
Rick Frishman appeared on Oprah in 1986 for a show about short people. On the day it aired, ABC preempted it in N.Y.C. as well as in other markets.
A little known fact...
...about C.Z. Guest's new magazines called Gardens? Guest, whose gardening column is syndicated by Copley News Service, is editorial consultant for the magazine published by Globe Communications Corp.
PTA at CBA
PTA Faith is going to Disney World...well not exactly. We will actually be attending the 50th annual Christian Booksellers Association Convention to be held this year in sunny Orlando, July 12th through the 15th. This "boutique" division of PTA represents such clients as Thomas Nelson, Baker Book House and Broadman & Holman.
At this year's show PTA will be representing best selling authors Dale Evans Rogers (Rainbow on a Hard Trail), John Maxwell, and Kevin Leman (Sex Begins in the Kitchen). PTA helped to place Maxwell's last book, 21 Irrefutable Laws of Leadership, on the New York Times and Wall Street Journal Business best-sellers lists.
LOOK WHAT'S COMING UP!!!
Some natural tie-ins in case you want to call us for a Radio or Satellite TV Tour!
OCTOBER
| National Breast Cancer Awareness Month | |
| Baseball World Series | |
| National Pasta Month | |
| National Roller Skating Month | |
| October 3rd-9th | Columbus Day |
| Oct. 16th | Sweetest Day |
| Oct. 16th | National Boss Day |
| Oct. 18th-22nd | National Business Women's Week |
| Oct. 24th | United Nations Day |
| Oct. 31st | Halloween |
NOVEMBER
| Peanut Butter Lovers Month | |
| Nov. 1st | National Author's Day |
| Nov. 2nd | Election Day |
| Nov. 6th | Sadie Hawkins' Day |
| Nov. 7th | New York Marathon |
| Nov. 11th | Veterans Day |
| Nov. 25th | Thanksgiving |
DECEMBER
| Dec. 1st | World Aids Day |
| Dec. 4th-11th | Chanukah |
| Dec. 25th | Christmas |
| Dec. 26th - Jan. 1st | Kwanzaa |
| Dec. 26th | National Whiner's Day |
| Dec. 31st | The last New Year's Eve of the 20th Century |
QUOTE OF THE MONTH
The world is moving so fast these days that the man who says it can't be done is generally interrupted by somebody doing it.
Elbert Hubbard
(Quotations for Successful Living, Abe Lincoln Press)
"A La Carte"
Here is a sampling of the 50-60 specialty media vehicles PTA conducts each month.
Morning Drive Radio Tours®
- Brian Lamb, founder of C-SPAN and author of Booknotes: Life Stories: Notable Biographies on the People Who Shaped America (Times Books)
- Ben Stiller and Janeane Garofalo, actors, comedians and authors of Feel This Book (Ballantine)
- Judy Blume, noted author of Summer Sisters (Dell)
- Matt Dickinson, mountain climber and author of The Other Side of Everest (Times Books)
- Tad Low and Woody Thompson, creators and authors of POP-UP Video – Pop This! (Pocket Books)
Satellite TV Tours
- Denise Austin, fitness expert and author of The Ultimate Pregnancy Book (Simon & Schuster)
- William Shatner, actor and author of Get A Life! (Pocket Books)
- Arnold Palmer, pro golfer and author of A Golfer's Life (Ballantine)
- Noah Wyle, actor (Maalox)
- Stiller & Garofalo, (see above)
- Brian Lamb, (see above)
Teleprint Conferences®
- Maurice Sendak, children's author and illustrator, Swine Lake (Harper Collins)
- Dr. Robert Schuller, author of Turning Hurts Into Halos and Scars into Stars (Thomas Nelson)
- Stiller & Garofalo (see above)