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issue of : April 1999
WANT TO RECEIVE THE NEWSLETTER VIA E-MAIL?
We've had several requests recently to receive this newsletter by e-mail. If you are interested, please send your e-mail address (along with your affiliation) to me at kohand@ruderfinn.com. Thanks. (We will not use it for any other purpose than to send this newsletter.)
SURFIN'
No time to surf the web, then check out our helpful and fun web sites.
Expecting a fax you don't want lost in the shuffle? Instead of hovering over the fax machine look up www.efax.com. This free website allows you to receive incoming faxes as an attachment via email through your own personal fax number.
Remember the rumor about...? PR pros spend lots of time debunking rumors that can damage a client's reputation. A website devoted to tracking and analyzing rumors that also has a helpful set of persistent myths about brands and companies is www.urbanmyths.com.
LOOK WHAT'S COMING UP!!!
Some natural tie-ins in case you want to call us for a Radio or Satellite TV Tour!
JULY
| Anti-Boredom Month | |
| National Hotdog Month | |
| July 1st | First adhesive postage stamps 1847 |
| July 1st | First U.S. Zoo in Philadelphia 1874 |
| July 1st-3rd | Battle of Gettysburg |
| July 2nd | Halfway point of 1999 at Noon |
| July 4th | Independence Day |
| July 4th-10th | Be Nice to New Jersey Week |
| July 9th | First successful open heart surgery in Chicago 1893. The doctor was African American |
| July 17th | Disneyland opens 1955 |
| July 25th | 1st test tube baby was born (1978) |
AUGUST
| Romance Awareness Month | |
| Aug. 1st-7th | Simplify Your Life Week |
| Aug. 6th | National Fresh Breath Day |
| Aug. 15th | 30th Ann. of Woodstock |
| Aug. 16th | Anniversary of Elvis's death (1977) |
| Aug. 26th | Women's Equality Day |
SEPTEMBER
| Shameless Promotion Month | |
| Marriage Health Month | |
| Sept. 1st | WW II begins 1939 |
| Sept. 2nd | VJ Day 1945 |
| Sept. 6th | Labor Day |
| Sept. 8th | Int'l Literacy Day |
| Sept. 10th | Rosh Hashanah begins |
| Sept. 12th | Nat'l Grandparents Day |
| Sept. 19th | Yom Kippur begins |
BOOKINGS OF NOTE
Here's a sampling of our latest bookings:
Here's a sampling of our latest bookings:
WALL STREET JOURNAL
NEW YORK TIMES
THE WASHINGTON POST
BLOOMBERG TV
FOX MORNING NEWS
TODAY IN NEW YORK (WNBC)
THE JIM BOHANNON SHOW
All covered Bill Shernoff, author of Fight Back & Win (Capitol Books & Bottom Line)
THE WASHINGTON POST
FOX MORNING NEWS
WJLA-TV (ABC IN DC)
WRC-TV (NBC IN DC)
NEWS CHANNEL 8 (IN DC)
WTOP-AM/FM (IN DC)
All broadcasted The Golden Triangle Business Improvement District Awards Ceremony featuring DC Mayor Anthony Williams, among others.
USA TODAY
NPR, ALL THINGS CONSIDERED
NPR, DIANE REHM SHOW
Featured Dr. William Dement, the author of The Promise of Sleep (Delacorte Press)
LADIES HOME JOURNAL
FOX NEWS CHANNEL:
THE O'REILLY FACTOR
THIS EVENING W/ JUDITH REGAN
FOX NEWS NOW
WOR, "BOB GRANT SHOW"
ABC RADIO NETWORKS
Interviewed Matt Towery, author of Powerchicks (Longstreet Press)
ABOUT US...
Our very own Rick Frishman will be speaking at a 2 day seminar given by Mark Victor Hansen (of Chicken Soup fame) titled, Build Your Speaking Business & Create a National Best-Seller on Sunday, Oct. 17th. If you are interested in attending or would like more information, please call 1/800-562-4357 or e-mail at seminar@publishingdirections.com.
ENTER "THE PHOENIX 50" CONTEST
Jim Belasco & Ingram Micro CEO, Jerre Stead, authors of, Soaring With the Phoenix: Renewing the Vision, Reviving the Spirit, and Re-creating the Success of Your Company (Warner Books), will be selecting 50 companies & individuals this year who best exemplify the spirit of successful renewal in their corporate and personal performance over the past two years.
Each honoree will receive a plaque and a description of their company or career activities will be posted on Belasco and Stead's website, www.soaringphoenix.com.
A grand prize of an all expense paid trip to Hawaii for two will be awarded to the person or organization that nominates the most outstanding honoree.
For more information simply click on www.soaringphoenix.com and look for the Phoenix 50 Celebration page.
WHAT'S COOKING AT PTA?
With its expanding list of cookbook titles, PTA's client roster is certainly indicative of the current trend toward dining at home. From Babe's Country Cookbook (GT) to Sophia Loren's Recipes and Memories (GT), cookbook publicity offers the opportunity to reach food editors and food lovers across the country. Mario Batali of Food Network fame explained to listeners during a Morning Drive Radio Tour the virtues of using local produce in recipes, as detailed in Simple Italian Food: Recipes from My Two Villages (Potter). Sophia Loren dazzled viewers of the Today Show, The View, and David Letterman among many other national programs, not to mention the press attention she received from the Daily News and the New York Post at the book party hosted by her friend Giorgio Armani. A physician from the world renowned Mayo-Clinic appeared on Today in New York to highlight healthy food substitutions from The Mayo Clinic/Williams Sonoma Cookbook (Time-Life Books). And not all spokespersons are people! Babe, star of the Academy-Award-Winning film, came back this year to release his second movie and his first cookbook – Babe's Country Cookbook – mentioned in Newsday and Fitness.
Some projects that are underway:
- Last Suppers: If the World Ended Tomorrow, What Would Be Your Last Meal? (Lebhar-Friedman Books)
- BBQ America: A Pilgrimage in Search of America's Best Barbecue (Time-Life Books)
- Richard Simmon's Still Hungry After All These Years (GT)
DID YOU KNOW...
...that The Milken Institute Review made its debut? The quarterly, which replaces Jobs & Capital is dedicated to the discussion of economic policy and is sent free of charge to corporate and financial executives, policy makers, academics and journalists.
"A La Carte"
Here is a sampling of the 50-60 specialty media vehicles PTA conducts each month
Morning Drive Radio ToursŪ
- Walt Disney American Teacher Awards, in celebration of it's 10th Anniversary (Disney)
- Glamour Magazine, Charla Krupp, fashion editor speaks about Oscar worthy hairdos and the new looks for spring
- Whitey Herzog, Sports legend and author of You're Missin' A Great Game (Simon & Schuster)
Satellite TV Tours
- Reba McEntire, Singer and author of Comfort From A Country Quilt (Bantam)
- Joy Behar, Co-host of "The View", comedian and author of Joy Shtick (Hyperion)
- Maureen Orth, Writer for Vanity Fair and author of Vulgar Favors (Delacorte)
- Della Reese, Actress and author of God Inside of Me (Hyperion)
- Edward James Olmos, (see below)
Hispanic Tours
Morning Drive Radio Tours:
- Edward James Olmos, editor of Americanos: Latino Life in the United States (Little, Brown & Company)
- Abel Delgado, editor of a new series of titles tailored to Hispanics' health needs (Rodale Press)
- People en Espaņol, April Issue focusing on teen pregnancy
Satellite Television Tours:
- Hepatitis C Awareness Program, (RuderFinn)
MEDIA NOTE
Did you know...
...about C.Z. Guest's new magazines called Gardens? Guest, whose gardening column is syndicated by Copley News Service, is editorial consultant for the magazine published by Globe Communications Corp.