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Planned Televisions Arts.
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Radio - FAQ
- How many interviews will you schedule for me?
- How long will the interviews last?
- Will there be call-ins?
- Can I get copies of my interviews?
- Will my interviews be live or taped?
- What type of stations participate?
- How will I be updated?
- How do you get radio stations to commit to the tour?
- How many people will my tour reach?
- How can I measure results?
- Where do the interviews take place?
- Will you coach me?
- How many interviews will you schedule for me?
PTA guarantees you will be interviewed by at least 18-20 stations or issued a pro-rated refund in the event we fall short. They usually take place in one morning, from 7:00 am EST to Noon EST.
- How long will the interviews last?
Most of them will average ten minutes a piece. They can range from five minutes to twenty minutes each.
- Will there be call-ins?
No, members of the listening audience will not be calling in.
- Can I get copies of my interviews?
Upon request, we can record the interviews and provide you with a tape or CD.
- Will my interviews be live or taped?
The majority will air live; the taped interviews usually air within days or weeks of the date the interviews were conducted.
- What type of stations participate?
PTA will contact shows that take guests via phone, that air in the morning, and that have demographics that match the audience you are seeking. Usually we book on AM stations, though we also contact FM stations if appropriate. We'll initially seek to get the higher-rated stations in the top 40-50 markets and then expand our outreach to other markets as well. PTA will seek, where appropriate, NPR affiliates, as well as select nationally syndicated programs. We'll identify a format, such as news talk, that potentially will yield the greatest results for you.
- How will I be updated?
At least once a week PTA will send you a list of stations that have agreed to participate in the tour. We usually begin booking a tour 3-5 weeks prior to the scheduled date of the tour. You'll receive a final schedule 1-2 days before the tour date, identifying: the city, station name, the show's name, host's and producer's names, station format, and time of day for the interviews.
- How do you get radio stations to commit to the tour?
PTA enjoys excellent professional relationships with the media and really leverages its contacts to your benefit. PTA is aware of a station's preferences, deadlines, and demographics, so we match you with the best possible interview opportunity. PTA does not pay radio stations for the interviews, nor does it conduct any advertising with them.
- How many people will my tour reach?
Audience sizes vary greatly, depending on the topic, guest, timing, participating stations, number of interviews, etc. Typically, the average Morning Drive Radio Tour nets several million listeners. In the past few years, most of our tours reached anywhere from 2,000,000 listeners to over 10,000,000.
- How can I measure results?
A radio tour delivers many results, from branding you, to getting out your positive message, to contributing to an increase in sales of your service or product. Unfortunately, it is difficult to conclude how many sales or how much awareness is created from the tour. PTA doesn't guarantee a specific result but believes it yields results and positions you better in the marketplace of ideas and products.
- Where do the interviews take place?
You don't have to go to a studio or travel anywhere -- it's all done by phone from anywhere -- your house, hotel, or office. However, cell phones cannot be used.
- Will you coach me?
Yes, we'll help you prepare and train you to do well on radio. We offer one or two coaching sessions that may each last 15-30 minutes, and could include a mock interview or two. PTA will also e-mail tips and suggestions for maximizing the opportunity your radio tour presents to you. Preparation also consists of you listening to local talk radio, reviewing your press kit, and practicing.
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testimonials"Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books."
John Manning
Director of Marketing MAP
