Best-Seller Marketing

"PTA Will Put Your Book On A Nationwide Best-Seller List."

PTA's Best-Seller Blast

The Secret To Becoming A Best Seller

Through the technologies of online ordering, ezines, blogs and mailing lists, we have successfully set up promotions that compel hundreds or even thousands of readers to buy your book in a short period of time. This gives a real boost to your sales, acting as a catalyst to attract more attention for booksellers, reviewers and the book buying public.

Will This Work For My Book?

If your book is projected to sell thousands of copies, we assume that you have a large enough audience to do a campaign of this type. (Actually, the smaller the niché, and better the chance of creating a bestseller inside that niché.)

However, a word of caution...

Some of these specific tactics won't work forever. Your best bet is to get started right away, with the help of experts who have been involved in many different types of promotions, and can be ready to change course if and when the market shifts.

How Will Bestseller Status Change My Publicity?

A good bestsellerbestseller campaign can add to any book promotion, in conjunction with publicity and other marketing. You will certainly sell more books. However, you can see other indirect results:

Bookstore OrdersOne author we worked with had zero distribution until he hit #3 on Amazon.
Media RecognitionProducers light up when they hear "bestselling author"... they love to go with a winner.
Public SpeakingIt's true, accomplished authors make twice as much as the average professional speaker. Event planners prefer to hire popular authors that can use "bestseller" in their bio.
NetworkingThe joint venture required to conduct a bestsellerbestseller campaign will expose you to dozens of other authors who have already been there. This almost always leads to more cross-promotional opportunities.
Foreign RightsInternational Publishers and Agents watch the bestsellerbestseller list, looking for new material.
"Back End" SalesSuccessful clients report that their book is a lead generator for all the other products and services they sell. One reports a minimum of 10 times a book's profits from repeat sales.

How do you do make me a bestseller?

Your book will be promoted to bestseller status using a proven system that features a variety of integrated marketing strategies. We have two plans.

Every promotion will include a boost your ranking campaign that includes the following:

Consultations to define the target market for your book so you can get the maximum results from your campaign
Strategic promotion to bestsellerbestseller status on a national list such as Barnes & Nobles' www.bn.com, timed to give you the highest rankings and recognition.
Marketing Action Plan detailing each step, with suggestions on how to integrate your bestseller campaign into other marketing activities.
Custom sales web site tailored to promote your book and handle all the details of your bestsellerbestseller campaign.
Bonus product package that will have customers scrambling to order your book during the campaign
Email campaign sent to hundreds of thousands of opt-in email subscribers with our network of list owners to drive massive book sales during your book's campaign

Plan A - The Complete Internet Solution

Our deluxe turnkey plan includes all of the above, plus all the things you'll need to maintain an online presence for your book for a six-month period.

Targeted bestseller rank builder to two major online reseller bestseller lists
Fan club (mailing list) with news, add on offers and up sell programs added to your current list, or created for you.
Web site with bonus redemption program maintained and updated for a six-month period. (This alone will more than double the sales results) compared to a simple one-day promotion.
Creation of a bonus audio product that will further boost interest and results of the rank boost, and new lead generation for as long as you want.
Mailing list database maintenance. Unlimited access to send newsletter, ezine or announcements.
Book Blog. Another unique opportunity to post breaking news, announcements, branding and boost search engine rankings. We set it up, create postings, and show you how to update it with a single mouse click from anywhere instantly.
Optimized Press Releases. Six specifically written releases on the subject of your book, placed on the web in strategic locations to boost recognition and establish you as an expert in your field.
Guaranteed inclusion in at least 10 promotions for other books, authors, online promos and cross promotions that will put you in front of millions of readers.

Plan B - Bestseller Blast Campaign

You can be a bestseller without building all the turbo charging we've put in plan A. We'll build a promotion, line up the network of bonus gifts and make sure there are enough e-mail messages sent to make you a bestseller on the target date.

If you have a Blog, mailing list, traffic and lead generation program, this targeted promotion will give you the rankings boost you need.

Plan B is the boost your ranking campaign explained above and is also a complete package.

Make Your Book A Bestseller Now

We have limited availability for dates to run a Bestseller Blast campaign. If you're serious about making your book a bestseller, contact Brian Feinblum at PTA (212-583-2718 or feinblumb@ruderfinn.com) today to secure a date.